Performance Max for UK Online Shops: Setup Checklist

A practical Performance Max checklist for UK ecommerce: tracking and consent, feed and VAT-inclusive prices, asset groups, audience signals, search themes and brand exclusions.

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Blog — Practical guides on Google Ads, Performance Max, campaign planning and analytics from the Double Digital performance team.
Blog Post — A step-by-step campaign plan: SMART goals, target audience and buyer personas, budget, and how a campaign plan differs from a marketing strategy.
Blog Post Performance Max — How to structure Performance Max for profitable scale: conversion tracking first, asset groups, audience signals, optimisation and common mistakes.
Meta Ads — Facebook and Instagram Ads built for sales: campaign structure, creative testing and tracking that shows which ads actually drive revenue.
Performance — A Google Ads audit by a Premier Partner team: account structure, keywords, conversion tracking and budget allocation, with prioritised fixes.
Case Studies — Campaign results with numbers: 4,008% ROAS for a hotel in the Tatra Mountains and 4× more contacts at half the cost per lead for a local service.
Case Study Seasonal Product — How Performance Max, a rebuilt account structure and seasonal messaging grew Google Ads results for Hotel Bania Thermal & Ski all year round.
Case Study Appliance Repair — A market-by-market Google Ads expansion that took a local appliance repair service from 384 to 1,585 monthly contacts while cost per contact halved.
Case Study Euromaster — How Meta Ads and Google Ads brought Euromaster 211 unique leads from potential franchise partners, with 5M+ impressions and a 2.5% conversion rate.
Contact — Tell us about your business and target markets. We reply with a concrete plan for Google Ads, Shopping or Meta Ads. Double Digital, Warsaw, Poland.
About — Double Digital is a Warsaw-based Google Premier Partner agency combining Google Ads, Meta Ads, analytics and strategy for clients across Europe.
Privacy — How Double Digital Sp. z o.o. processes personal data of website visitors, clients and candidates, which cookies we use and your rights under the GDPR.
White Label Sample Report — See the monthly report your clients receive when we manage Google Ads for your agency: KPIs, campaign table, changes and next steps, with sample data and no branding.
Services — Digital marketing services from one team: Google Ads, Meta Ads, SEO, AI Search, analytics, strategy and creative. Google Premier Partner 2026.
Services Google Ads — Google Ads agency running Search, Shopping, Performance Max, YouTube and Demand Gen for sales and qualified leads. Google Premier Partner 2026.
Services Google Ads Search Ads — Google Search Ads management built around valuable queries, not cheap clicks: intent-based structure and Smart Bidding. Google Premier Partner 2026.
Services Google Ads Google Shopping — Google Shopping agency for online stores: feed, Merchant Center, campaigns and margin-based measurement in one system. Google Premier Partner 2026.
Services Google Ads Performance Max — Performance Max agency combining Google's automation with measurement, feeds, audience signals and creative in one system. Google Premier Partner 2026.
Services Google Ads Youtube Ads — YouTube Ads agency turning attention into business results: strategy, audiences, video creative and measurement in one team. Google Premier Partner 2026.
Services Google Ads Demand Gen — Demand Gen campaigns across YouTube, Discover and Gmail, run by a Google Premier Partner 2026 team. Creative, audiences and measurement in one place.
Services Google Ads Remarketing — Google Ads remarketing built on behaviour, not one audience list. Segments, frequency control and incrementality tests from a Google Premier Partner 2026.
Services Google Ads Ecommerce — Google Ads for ecommerce built around margin, not just ROAS. Shopping, Performance Max, Search and remarketing from a Google Premier Partner 2026.
Services Google Ads B2b — A B2B Google Ads agency focused on qualified leads that reach your CRM. Search, remarketing and CRM-based measurement from a Google Premier Partner 2026.
Services Google Ads Google Shopping Css — How Shopping ads with a CSS work in Europe, and how we run Shopping and Performance Max campaigns through our own CSS, Feedve. Realistic savings.
Services Google Ads Google Maps Ads — Google Maps ads that drive calls, route requests and visits, tied to your Business Profile and call measurement. Run by a Google Premier Partner 2026.
Services Google Ads Pricing — Google Ads management pricing from €340 per month, with setup from €340. Flat fee, hybrid or success fee. Ad budget goes to Google. Prices excl. VAT.
Services Meta Ads Management — Done-for-you Meta Ads management: setup, audiences, creative, testing and reporting for Facebook and Instagram by a Google Premier Partner agency.
Services Meta Ads Optimisation — Meta Ads optimisation for live campaigns: audience tests, sharper ads, budget control and full conversion path analysis by a Google Premier Partner.
Services Linkedin Ads — LinkedIn Ads agency for B2B: precise job-title and account targeting, Lead Gen Forms, ABM and CRM-linked reporting. Google Premier Partner 2026.
Services Tiktok Ads — TikTok Ads agency for online shops and service businesses: strategy, creative testing, Pixel and Events API setup and optimisation for sales and leads.
Services Microsoft Ads — Microsoft Ads agency and Microsoft Advertising Partner: Bing Search, Shopping, Audience Ads and PMax with UET tracking, tested for profitability first.
Services Chatgpt Ads — Run ChatGPT Ads with an OpenAI Select Partner: intent mapping, context hints, product feeds, OpenAI Pixel and reporting tied to leads and sales.
Services Other Ppc Channels — Reach customers beyond Google with LinkedIn, TikTok, Pinterest, YouTube and Microsoft Ads. Channel selection, format testing and reporting on your return.
Services Other Ppc Channels Pinterest Ads — Pinterest Ads agency for ecommerce and product brands: catalogue and feed set-up, Shopping, Performance+, creative testing and sales-based reporting.
Services Performance Marketing — Performance marketing agency judged on ROAS, CPA and CPL, with GA4 and Looker Studio tracking, weekly tests and scaling only where return is proven.
Services Seo — Google Premier Partner SEO agency for European businesses. We report on non-brand traffic, enquiries and cost per organic customer, not rankings.
Services Seo Ecommerce Seo — Ecommerce SEO agency for online stores. We grow category and product visibility in Google and AI search and tie it to organic sales and revenue.
Services Seo B2b Seo — B2B SEO agency that reaches decision-makers and measures lead quality, not just traffic. Google Premier Partner with a 5.0 Clutch rating.
Services Seo Local Seo — Local SEO services for businesses with locations across Europe: Google Business Profile, reviews, NAP data and location pages. See costs and fit.
Services Seo International Seo — International SEO agency for companies expanding abroad: market choice, hreflang, localised content and local links. Clutch 2026 award winner.
Services Seo Technical Seo — Technical SEO services covering indexing, Core Web Vitals, migrations and AI bot access. We get fixes live and verify them, not just report.
Services Seo Content Seo — SEO content services built on search intent, topic clusters and internal linking. Content that earns visibility and drives sales. Google Premier Partner.
Services Seo Link Building — Link building services built on relevant, indexed publications, a natural anchor mix and transparent reporting, so you know exactly what you pay for.
Services Seo Sxo — SXO joins SEO, UX and analytics so your site wins visibility in Google and turns visits into enquiries and sales. See our process, metrics and costs.
Services Seo Seo Audit — Our SEO audit reviews technology, content, architecture and links, then turns the findings into a roadmap ranked by impact. Not a tool export.
Services Seo Seo Strategy — An SEO strategy that links demand, competition, site structure and content to revenue goals. A roadmap with owners, priorities and KPIs you can act on.
Services Seo Pricing — SEO pricing at Double Digital starts from about €460 a month excl. VAT. See ranges by project type, what the retainer covers and how we scope it.
Services Ai Search Optimisation — Get your brand cited and recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews. Diagnose, grow and monitor AI search visibility.
Services Ai Search Optimisation Ai Visibility Monitoring — Track how often ChatGPT, Gemini, Perplexity and Google AI Overviews name, cite and recommend your brand, with regular measurement against competitors.
Services Ai Search Optimisation Ai Visibility Audit — A structured audit of how ChatGPT, Gemini, Perplexity and AI Overviews present your brand: mentions, competitors, cited sources and gaps to close.
Services Web Analytics — Web analytics for ecommerce, B2B and service firms: GA4 and GTM set-up, conversion tracking, Consent Mode v2 and custom dashboards built on APIs.
Services Web Analytics Ga4 Gtm — Reliable GA4 and Google Tag Manager setup: audit, events and conversions, data layer, Consent Mode v2, reports and training. Know, don't guess.
Services Web Analytics Bigquery — BigQuery implementation for marketing: one source of truth for GA4, Google Ads, CRM and shop data, with automated connections and Looker Studio reports.
Services Cro Audit — A CRO audit shows what blocks conversions on your site and how to fix it: user behaviour, funnel, UX and copy, speed and a prioritised test list.
Services Strategy — Digital marketing strategy built on data and business goals, then implemented across SEO, ads and content. Rated 5.0 on Clutch. Book a free consultation.
Services Strategy Marketing Strategy — Marketing strategy that starts with your goal, then maps audience, channels, budget and roadmap. We implement it ourselves. Rated 5.0 on Clutch.
Services Strategy Communication Strategy — Communication strategy that defines what your brand says, to whom and how: personas, tone of voice, key messages and channels. Rated 5.0 on Clutch.
Services Strategy Marketing Consulting — Marketing consulting for boards and marketing teams: analysis of current activity, channel priorities and support with key decisions. Free consultation.
Services Strategy Marketing Outsourcing — Marketing outsourcing with a ready team: strategist, performance specialist, analyst and creative. No recruitment costs, measurable results.
Services Strategy Premium Product Marketing — How to sell high-ticket products globally with digital. A model built on 3.5+ years working with a leading European yacht manufacturer.
Services Strategy Big In Ai — BIG in AI: we create your brand's Big Idea from real insights, then build an AI assistant that keeps your team's communication consistent.
Services Marketing Training — Google Ads and digital marketing training for your team, in-house or online. Analytics, strategy, performance and AI, tailored to your market.
Services Creative Graphic Design — Graphic design for ads, social media and landing pages, built around your goals. Briefed, refined in iterations and ready to use in your campaigns.
Services Creative Video And Animation — Video ads and animation production from stock footage, AI material and your own assets. Short spots, data animations and performance video.
Services Creative Key Visual — Brand key visual design that gives your ads, social media, website and email one recognisable look. Templates, performance graphics and motion.
Services Social Media — Social media management agency for Facebook, Instagram and LinkedIn. Strategy, content, moderation and analysis tied to real business goals.
Services Social Media Facebook — Facebook page management for brands: audit, content and ad campaigns, tested and optimised with data. Clear reports and concrete next steps.
Services Social Media Instagram — Instagram management covering strategy, content and ad campaigns for the feed and Stories, built to turn followers into customers.
Services Social Media Linkedin — LinkedIn company page management built around leads, not empty posts. Strategy, content and reach by industry, job title and company size.
Industries Ecommerce — Ecommerce marketing agency for online stores: product feed, Google Shopping, Performance Max and Meta in one team. Google Premier Partner 2026.
Industries B2b — B2B marketing agency using Google Ads, LinkedIn Ads and SEO to reach decision-makers and cut cost per lead. Google Premier Partner 2026.
Industries Service Businesses — Marketing for service businesses: Google Ads, local SEO, Meta Ads and call tracking in one system that measures lead quality, not just form fills.
Scale Your Marketing — Scale marketing without losing profit: we check margin, CAC and marginal ROAS first, then grow Google Ads, Meta, SEO and new markets in a 30/60/90 plan.
Switch Agency — Switch marketing agency without losing data or momentum: we audit accounts, keep campaigns running and leave ownership with you. Confidential first call.
Ppc Agency — How to choose a PPC agency, and what we run for you across Google, Microsoft, Meta, LinkedIn and TikTok. Google Premier Partner 2026, Clutch rating 5.0.
Content Marketing Agency — Content marketing agency that ties every article, product page and video to a keyword, funnel stage and revenue. Google Premier Partner 2026, Clutch 5.0.
Multichannel Marketing Agency — Multichannel marketing agency joining Google Ads, Meta, TikTok, email and SEO into one funnel with cross-channel attribution. Google Premier Partner 2026.
Google Ads Agency Uk — Google Ads management for UK ecommerce and B2B brands by a Google Premier Partner. Shopping through our own CSS, fees from £290 a month, one hour from London.
Uk To Eu Expansion — Google Ads for UK brands entering EU markets: market selection, local-language campaigns, feeds per country and Shopping through our own CSS in 21 European countries.
White Label Google Ads — White-label Google Ads management for US agencies: a Google Premier Partner team, reports under your brand, flat pricing per account in USD and an email-only process.
Competencies — Double Digital competencies: Google Ads, Meta Ads, SEO, analytics and CRO in one growth system, from single channels to multi-market projects.
Our Story — Double Digital history: founded in 2020, grown from a first client at about €690 a month into a fully remote agency and Google Premier Partner 2026.
Authors — Meet the Double Digital experts behind our strategy, paid media, SEO and operations. See each specialist's role, focus areas and background.
Authors Damian Dziergowski — Damian Dziergowski is CEO and Founder of Double Digital. Strategy, performance marketing and AI across Google Ads, SEM and ecommerce.
Authors Damian Szeffer — Damian Szeffer is a Performance Specialist at Double Digital, running Google Ads, Meta Ads and LinkedIn Ads campaigns. See his expertise.
Authors Natalia Kobielska — Natalia Kobielska is Operations & Administration Manager at Double Digital: invoicing, tenders, partnerships and client relations.
Authors Maciej Kulkowski — Maciej Kulkowski is Head of SEO at Double Digital, combining SEO with process automation and AI without coding. See his expertise.
Authors Agnieszka Szczepaniak — Agnieszka Szczepaniak is an SEO Specialist at Double Digital, with experience in Google Discover, technical SEO, AI and international SEO.
Google Premier Partner — Double Digital is a Google Premier Partner 2026, in the top 3% of Google Ads agencies in Poland. See what the status means for your campaigns.
Partner Programme — Join the Double Digital agency partner programme: refer companies that need Google Ads, SEO or paid social and we handle sales and delivery.
Blog Google Css Uk Shopping Savings — How a Comparison Shopping Service works for UK retailers, where the often quoted 20% saving comes from, what it looks like in pounds, and when switching is worth it.
Blog How White Label Ppc Works — How white-label Google Ads works for agencies: scope and pricing, linking client accounts to a manager account, audits, unbranded reporting and what to agree before you start.
Blog Performance Max Uk Ecommerce — A practical Performance Max checklist for UK ecommerce: tracking and consent, feed and VAT-inclusive prices, asset groups, audience signals, search themes and brand exclusions.
Blog White Label Ppc Pricing Agency Margin — What white-label PPC providers charge per account, what US agencies charge clients for Google Ads management, and worked margin examples at different ad spend levels.
Case Studies Addvena Pet Food Sales Doubled In2 Months — Addvena.pl, an online pet food shop, grew sales 100% in 2 months with no additional ad costs, using A/B tests, focused scaling and better product content.
Case Studies Aesthetic Clinic47 Percent Lower Cpa — An aesthetic medicine clinic cut cost per conversion by 47% and got 62% more visits through local Google Ads, remarketing and A/B tests.
Case Studies Automotive Local Ads1100 Calls2400 Routes — A hyper-local Google Ads and Google Maps Ads campaign for an automotive business generated 1,100+ phone calls and 2,400+ routes to its location.
Case Studies Automotive Meta Ads119 Leads30 Days — How a new Meta Ads lead generation strategy brought an automotive business 119 valuable leads in 30 days: segmentation, simpler forms, A/B tests.
Case Studies Disinfection Equipment Seo Top10 Keywords Up81 — SEO for a B2B seller of disinfection and cleaning equipment: 81% more keywords in Google's top 10 and 123% more in the top 50 within a few months.
Case Studies Elektryk24warszawa Local Ads — How local Google Ads, Meta Ads remarketing and Google Maps visibility gave Elektryk24Warszawa a steady flow of 5 enquiries per day in Warsaw.
Case Studies Fashion Ecommerce1074 Roas — Google Ads and Meta Ads delivered a ROAS of 1,074% and about €34,000 (PLN 150,000) in sales for an online fashion retailer.
Case Studies Grupa590 Recruitment Cpa Down55 — How we cut cost per conversion by 55% for recruitment agency Grupa590.pl with Google Ads: segmented campaigns, traffic filtering and shorter forms.
Case Studies Hr Recruitment Seo Top10 Keywords Up215 In12 Months — SEO for an HR and recruitment business: 215% more keywords in Google's top 10 and 380% more in the top 50 in 12 months, with more organic leads.
Case Studies Kalendarzecsk Seasonal Product Google Ads — KalendarzeCSK.pl lifted its conversion rate from 2.56% (Nov 2023) to 8.78% (Nov 2024), with cost per conversion down 36%, after a Google Ads clean-up.
Case Studies Lingerie Store Roas1066 Performance Max — A lingerie shop reached ROAS 1066% (earlier strategies: 536%) with Performance Max, sales up 280% and CPA down 40%, with no increase in budget.
Case Studies Luxury Yachts20 Orders In5 Days — A digital campaign plus a US trade show turned premium leads into 20 yacht orders in a 5-day event. Reported sales value: +€5 million.
Case Studies Mebleskywood Local Campaign Orders Up64 — A local Google Ads campaign for premium furniture maker MebleSkywood.pl raised the number of orders by 64% and cut cost per acquisition by 32%.
Case Studies Medical Ecommerce12 Percent Conversion Rate — An online medical store reached a 12% conversion rate and 95% higher online sales with Performance Max, Google Shopping and UX improvements.
Case Studies Mobile App Installs Meta Google App Campaigns — Meta Ads and Google App Campaigns cut a mobile app's cost per install below about €0.69 (PLN 3) and lifted installs by 65% on the same budget.
Case Studies Oaklystore Uk800 Roas — How we reached 800% ROAS and +65% conversions for UK premium furniture shop OaklyStore.com by optimising Google Ads, feeds and remarketing.
Case Studies Online Pharmacy Seo Top10 Keywords Up110 — How SEO grew an online pharmacy's top-10 keywords by 110% and top-50 keywords by 230% in a regulated sector with limits on paid advertising.
Case Studies Pet Food Seo Top10 Keywords Up130 — How SEO and content marketing grew a small pet food producer's top-10 keywords by 130% and top-50 keywords by 290% in a highly competitive category.
Case Studies Pet Store1287 Roas Google Ads — A pet food and accessories store reached a ROAS of 1,287% and 52% more conversions with segmented product campaigns and dynamic remarketing.
Case Studies Premium Furniture37m Eur In4 Months — How we added about €3.7 million (PLN 16 million) in revenue for a premium furniture maker in 4 months, with conversions up 78% and CPA down 35%.
Case Studies Public Sector Viral Campaign85m Impressions — A campaign on Facebook, Instagram, TikTok and YouTube reached 85 million impressions, 3 million unique reach and 1.8 million interactions in 21 days.
Case Studies Recycling75 Percent More Quote Requests — A recycling business grew quote requests by 75% with precise Google Ads, a conversion-focused landing page, remarketing and Meta Ads creative tests.
Case Studies Roletki24 Google Ads — How we lowered cost per contact for Roletki24, an online window coverings shop, with Google Ads: keyword exclusions, bidding changes and form tests.
Case Studies Social Campaign18m Interactions — A social campaign delivered 1.8 million interactions, +240% organic shares and a 7.2% average CTR through content strategy and micro-influencers.
Case Studies Stonemasonry Seo Top10 Keywords Up310 In11 Months — SEO for a stonemasonry business: 310% more keywords in Google's top 10 in 11 months, with steady organic traffic growth and better conversion from SEO.
Case Studies Stonemasonry Store Roas3100 Performance Max — An ecommerce campaign on Performance Max reached ROAS 3100% and +280% conversions: about €230,000 (PLN 1 million) in sales on a PLN 30,000 budget.
Case Studies Toy Vending Roas1000 Plus Google Ads — A toy vending client went from ROAS 300% to ROAS above 1000% by cutting wasted Google Ads spend: sales value up 229%, cost per conversion down 64%.
Case Studies Travel Google Ads400 Leads2000 Euro — A B2C Google Ads lead campaign for a travel business: 400 leads on a €2,000 budget, with high-quality enquiries at a low cost.