Case study · Addvena.pl

Addvena.pl: sales up 100% in 2 months, same ad budget

Same shop, same budget, very different results. Addvena.pl, an online pet food shop, grew sales by 100% in 2 months, doubling revenue without additional advertising costs.

Google AdsMeta AdsA/B testingProduct content and UXPoland
Addvena.pl — case study

+100%

sales growth in 2 months

Same budget

no additional advertising costs

Client
Addvena.pl
Industry
Pet food ecommerce
Market
Poland
Channels
Google Ads, Meta Ads, A/B testing, Product content and UX
Period
2 months

The client and the goal

Addvena.pl is an online shop selling pet food. Sales were stable, but the client wanted to increase results significantly without radically raising the advertising budget.

The challenge

The problem was high competition and limited resources for additional marketing investment. Growth could not come from a bigger budget.

What we did: precise ad optimisation and better segmentation

We worked on four fronts across Google Ads for ecommerce and Meta Ads, and on the shop itself.

  1. Detailed analysis of ad results

    We pinpointed the campaigns with the highest growth potential.

  2. A/B tests in Google Ads and Meta Ads

    We checked which creatives performed best.

  3. Scaling the most effective campaigns

    We put budget only where the return was highest.

  4. Product content and site UX

    We improved product descriptions and the purchase arguments on the site. Ads bring people in, and the page has to finish the job, which is where a CRO audit helps.

Results: the same budget, double the sales

+100%

sales growth in 2 months, doubling revenue without additional advertising costs

Higher CR

conversion rate up (no figure published)

Better control

budget went where it delivered the best effect

What changed

Sales. Sales grew by 100% in 2 months. Revenue doubled without additional advertising costs.

Conversion rate. The conversion rate rose. The page does not publish the figures.

Budget control. Better control over the budget meant money went where it gave the best effect.

The takeaway

Cost optimisation is key. Effective marketing does not have to mean bigger spend.

Got a budget? We have results.

If your ecommerce budget is fixed but your targets are not, start with a free audit. Or contact us and tell us where your campaigns stand today.

Same budget, better results

Tell us about your shop and your targets. We will show you what we would change first.

Get a free audit

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Services used in this project

Google Ads for ecommerceMeta Ads managementCRO audit