Disinfection and cleaning equipment, B2BHow SEO lifted a B2B equipment seller's top-10 keywords by 81%
SEOContent optimisationInternal linking
SEO pricing: from €460 per month, scoped to your goals
Monthly SEO management starts from about €460 excl. VAT. We do not sell one package for every business. We set the scope after analysing your site and your competitors, so the budget matches your goals.
SEO pricing at a glance
Monthly SEO management at Double Digital starts from about €460 excl. VAT. The final price depends on the condition of your site, how competitive your sector is, the number of pages and your business goals. We agree the exact scope and budget after analysing your website and your competitors' results.
The aim is more visibility, more valuable traffic and more enquiries or sales, so the scope is chosen for that, not to fit a fixed package. SEO is a process, and its effects build up over time. If you are not sure where to start, begin with an SEO audit or an SEO strategy.
Double Digital is a Google Premier Partner 2026 (top 3% of Google Ads agencies in Poland) and a Microsoft Advertising Partner, with a 5.0 rating on Clutch.
Trusted by leading brands
Digital agency growth backed by real results.
Top 3%
of Google Ads agencies in Poland
25
export markets served
5.0
rating on Clutch
Disinfection and cleaning equipment, B2B
HR and recruitment servicesHow SEO lifted an HR firm's top-10 keywords by 215% in 12 months
SEOContent marketing
Pricing
SEO pricing by project type
Indicative monthly ranges for ongoing SEO. A one-off audit and starting strategy is priced separately, from about €570. Ranges are not a commercial offer, and your quote follows our analysis of the site.
Local SEO
€460–680
per month
A small service website in one city or region.
- Technical SEO, service pages, local phrases and content
- Visibility in Google
- Audit and start: from about €570, one-off
- Recommended term: at least 6 months
Company website, nationwide SEO
€800–1,350
per month
A company winning customers from many cities or across a whole country.
- Technical audit, site architecture, phrase strategy, content and link building
- Audit and start: from about €800, one-off
- Recommended term: 6–12 months
Online shop
€1,150–2,050
per month
Categories, products and a large site structure.
- Categories and products, indexation, internal linking, content, link building and sales analysis
- Audit and start: from about €1,150, one-off
- Recommended term: 9–12 months
Competitive sector and AI search
€1,600–3,450
per month
Building expertise and broad brand visibility.
- Topical authority, advanced content, digital PR and link building
- Visibility in Google and in AI results
- Audit and start: from about €1,600, one-off
- Recommended term: at least 12 months
Large site or many markets
Custom quote
after analysis
A portal, or several language versions, brands or domains.
- International strategy, scaling of processes, migrations and advanced analytics
- Scope and term agreed individually
Prices excl. VAT. Converted from PLN at 4.3661 PLN/EUR (NBP, 16 October 2026) and rounded. Extra content, paid publications or development work can be included in the monthly budget or quoted separately.
How we price your project
- 1
Analysis of your current site
We look at visibility, indexation, structure, technical condition, content and link profile.
- 2
Competitor analysis
We review the pages ranking high, the scope of their content, their structure and the authority of their domains.
- 3
Setting priorities
We decide how many pages to improve or create, how much content is needed, which implementations are required and how much link building the market demands.
- 4
A concrete offer
You receive a recommended monthly budget, the scope of responsibility, priorities for the first months and a split of work between Double Digital and your team.
What drives the price
There is no universal price list. A small local company needs a different scope from a shop with thousands of products. The price should reflect the real scope of work, not the number of phrases in an offer.
01
Site size and technical condition
Indexation errors, speed, duplication, URL structure and the scale of implementation work.
02
Competitiveness of your sector and market
Local, nationwide and international projects need different effort.
03
Pages and content needed
New landing pages, categories, guides and topic clusters.
04
Link building and the pace you expect
The scale of the work, the quality of publications and the speed of growth.
What monthly SEO management includes
A retainer is not a fee for watching positions. It pays for strategic, technical, content and analytical work. The scope depends on the chosen variant, the state of the site and your priorities.
01
SEO strategy and visibility plan
The key business areas, phrase potential and the order of work, planned around topics, not random keywords.
Learn more 02Technical analysis and regular optimisation
Indexation, URL structure, redirects, canonicals, sitemap, robots.txt, structured data, internal linking and performance, removing barriers continuously.
Learn more03
Service, category and product pages
User intent, headings, scope of information, metadata and how the offer is presented, including filtering and indexation in shops.
04
05Architecture and new landing pages
Recommendations for new service pages, categories, locations, comparisons or sections, rather than one general page for every query.
SEO content
Briefs, new texts, expansion of existing pages, guides and topic clusters. Scope and volume affect the monthly price.
Learn more 06Link building and domain authority
Link profile analysis, competitors' sources, publication planning and digital PR. The publication budget can sit inside the retainer or be billed separately.
Learn more07
Monitoring of visibility, traffic and conversions
Search Console, GA4 and SEO tools: positions, clicks, CTR, non-brand traffic, key landing pages and conversions, used to choose next actions.
08
Consultation and coordination
A specialist in charge of strategy, recommendations for developers, copywriters and management, and checks on what has been implemented.
Where the retainer goes
Typical shares of a monthly budget. Proportions change by project: a local one puts more work into Google Business Profile and location pages, while a shop spends more on technical work and categories.
| Area | Typical share | Scope |
|---|---|---|
| Analysis and strategy | 10–15% | Query research, competitors, topic map, quarterly priorities |
| Technical optimisation | 15–25% | Indexation, speed, structured data, canonicals, linking, recommendations for developers |
| Content | 25–35% | Briefs, texts for service and category pages, expansion, metadata |
| Link building and digital PR | 20–30% | Choice of sources, publications, contact with editors, profile control |
| Analytics and reporting | 5–10% | Measurement set-up, monthly report, non-brand and conversion analysis |
| Project management | 5–10% | Contact with your team, coordination, deadlines |
What is not included, or is quoted separately
- Development work. We prepare recommendations and specifications. Your team implements them, or the work is quoted separately.
- A rebuild or new site. Redesigns, migrations and platform changes are separate projects.
- Paid publications above the agreed limit. These are billed transparently, not hidden in the retainer.
- Paid campaigns. Google Ads and Meta Ads are a separate service with their own media budget.
- Photos, video and translations. We quote them before work starts.
- Tool licences and access on your side. Access to your CMS, analytics and CRM has to come from you.
Contract and billing models
Our contract runs for an indefinite period with a notice period, and not as a rigid annual commitment. We recommend a horizon of at least six months, because earlier than that it is hard to judge results honestly.
SEO can be billed in four common ways. A fixed retainer is a monthly amount for a defined scope. Hourly billing suits consultations, audits, migrations and support for your own team. Success fees tie part of the payment to results where the outcome is easy to measure. A hybrid model combines a fixed base with a bonus for results, such as growth in organic sales.
Be careful with any model that pays only for positions. It rewards easy phrases that bring no sales. Define results more broadly: non-brand traffic, landing pages, leads and revenue.
Warning signs of very cheap SEO
Prices well below the low end of a range usually mean a narrower scope: no technical work, mass-produced content or link building from a single repeated source. Watch for:
- A guarantee of first place in Google
- No analysis of your site before the quote
- A focus on the number of phrases
- No information on where links come from
- No statement of the work planned each month
- An identical package for every industry
- Reports of positions with no traffic or conversions
Ten questions to ask when comparing SEO offers
- What will you do in each month?
- Who prepares and implements the recommendations?
- Are the texts included in the price?
- Is the link building budget included?
- How does reporting work?
- Which metrics do you measure?
- Who is responsible for contact and strategy?
- What experience do you have with similar projects?
- What happens to the content and links when the contract ends?
- Which elements may cost extra?
Budgeting for SEO and judging the return
A sensible budget depends on the value of a lead or order, your margin and repeat purchases, the number of queries, your current share of organic traffic, what a customer costs through other channels and the scale of implementation. A smaller scope carried out consistently can beat a large plan that stays on paper. If your company cannot publish or implement, part of the budget can be wasted.
To judge the return, track non-brand traffic, visits to key landing pages, leads and transactions, conversion rate, organic revenue, assisted conversions and customer acquisition cost. Unlike paid campaigns, SEO results do not vanish the moment the budget stops.
Hypothetical example: a phrase gets 1,000 searches a month. At position 3, about 10% click, which is 100 visits. A 2% enquiry rate gives 2 enquiries, and closing 25% gives 0.5 customers a month. At a margin of about €1,150 per customer, that is about €570 of margin a month, equal to a retainer of about €570 excl. VAT. One phrase only breaks even. The return is calculated across your whole portfolio of queries.
Free review
Start with a free SEO review
Find out what is holding your results back and what to improve first.
Tell us about your business, goals and current setup. We review it and send you a clear written summary with priorities.
What makes Double Digital different
Zero guesswork.
At Double Digital, there is no room for random decisions. Our team combines expertise, technology and strategy that deliver real business results.
Always available.
A broad expert network and a unique blend of knowledge and dedication on every project. This gives our clients confidence and satisfaction.
We work globally, online and always available.
Our team works fully remote, giving us access to the best specialists without geographic limits. We are flexible, dynamic and ready to act.
Experts who understand your goals.
Strategy, optimization and performance are our everyday work. Tell us what you want to achieve, and we will find the best solution.
Our strength lies in experience, technology and strategy
We operate at the highest level because results matter to us. Every project gets an individual approach, a strategy tailored to your business and real outcomes. Our approach is built on six pillars.
1
Experience – campaigns in 25 export markets, 10+ years of team experience and hundreds of proven strategies.
2
Speed of action – marketing counts every second, and we respond immediately.
3
Proactivity – we don't wait for problems; we solve them before they occur.
4
Modern technology – we use AI, automation and data to scale results.
5
Communication – no unnecessary formalities, just fast and concrete work.
6
Highest quality – we deliver above standard, because that's how we operate.
Why Double Digital
25
markets served
10+
years of team experience
Google Premier Partner 2026
We are in the top 3% of Google Ads agencies in Poland.
One team for media, data and creative
Campaigns, tracking, analytics and creative direction sit with the same people, so decisions are based on one set of numbers.
Async-first workflow
We work clearly in writing. You do not need weekly calls to understand what is happening in your account.
Performance, not vanity metrics
We focus on revenue, profitability, CPA, ROAS, conversion quality and long-term structure.
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"Traffic is a vanity metric.Revenue is the only metric that matters.
Damian Szeffer
Digital Marketing Specialist
Questions & Answers
Frequently asked questions.
Get an SEO quote based on your site
Tell us about your site and your market. After a short analysis you receive a scope, a schedule and a monthly cost.
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