What topics does the training cover?

There are four areas: analytics and data, strategy and communication, performance, and marketing automation and AI. Within them we cover topics such as GA4, BigQuery, Google Ads, Meta Ads, media planning, lead generation and email flows. The final agenda is tailored to your team.

Is the training delivered in-house or online?

You order the training for your own team, in-house or online. The workshop itself is run online, with theory kept to a minimum and the time spent on concrete examples.

Who is the training for?

For marketing teams, for management and managers who want to make better decisions, and for companies that want to scale marketing consciously. It is particularly relevant where performance and strategy meet, such as ecommerce, SaaS and lead generation.

What do participants get after the training?

Participants receive checklists and tools, access to recordings and a consultation after the training. The aim is that the knowledge is used on the job, not forgotten after the session.

How is the training tailored to our team?

It starts with a needs diagnosis, where we look at your team's level and challenges and build the agenda around them. We also adapt it to your market and channels.

How much does the training cost?

We do not publish a fixed price, because the agenda and the size of your team shape the scope. Use the contact page to order training and we will respond with the options.

Training

Google Ads and digital marketing training that teaches teams to act

Not an introduction to marketing. Training that changes how your team works, from strategy to performance, for your team in-house or online. Better decisions start with understanding.

Order training See case studies

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

Google Ads and digital marketing training built on what works

Our Google Ads and digital marketing training is not a primer on the basics. It is practical knowledge that changes how your team works, from strategy to performance.

We teach from solutions our team implements every day, not from textbooks and borrowed case studies. Every training is tailored to your market, your channels and the challenges your team faces.

Knowing something is one thing. Being able to use it is another. That is why the sessions are built around concrete examples, with theory kept to a minimum.

Four training areas

Pick one area or combine several into a programme for your team.

Analytics and data

GA4, BigQuery, dashboards, Consent Mode and ecommerce data.

Strategy and communication

Brand strategy, tone of voice, user journeys and 360-degree communication.

Performance

Google Ads, Meta Ads, measuring results, media planning and lead generation.

Marketing automation and AI

Product recommendations, email flows and the use of AI in everyday work.

How we work

Three stages, so the training fits your team rather than a generic agenda.

Needs diagnosis
We tailor the agenda to your team, its level and its challenges.
Workshop or training session
The session is run online. Theory is kept to a minimum and the work is done on concrete examples.
Materials and follow-up
You receive checklists and tools, access to recordings and a consultation after the training.

In-house or online

You order the training for your own team. Sessions can be delivered in-house or online, and the agenda is built around your people, not a fixed syllabus.

Who the training is for

It is designed for:

Marketing teams that want to work differently.
Management and managers who want to make better decisions.
Industries where performance meets strategy, such as ecommerce, SaaS and lead generation.
Companies that want to scale their marketing consciously.

How to get the most from the training

A few decisions before the diagnosis make the training far more useful:

Decide what you want your team to do differently afterwards, not only what you want them to know.
Include the people who make decisions as well as the people who run the campaigns.
Name the questions and challenges your team struggles with today, so the agenda can address them.
Plan time in the following weeks to apply what you learned, using the checklists and recordings.

Trainers who do the work

The trainers are practitioners. They include Maciej Kulkowski, Head of SEO; Aneta Łuczyńska, SEO Copywriter; and Damian Szeffer, Performance Specialist.

That matters because the examples come from live work, so participants hear what is happening in real accounts, not what a handbook says should happen.

If training is not the whole answer

Sometimes a team needs more than knowledge. These services can sit alongside training or replace it.

Marketing consultingAn outside view for the decisions your team faces.Marketing outsourcingA ready team that works as your own.Digital marketing strategyA plan from goal to roadmap, implemented by us.

Why Double Digital

It is not enough to learn. You need to learn from people who do the work.

Expert team: specialists with at least five years of experience in digital marketing.
Data-led approach: decisions backed by analysis, not intuition.
Transparency: reports that make sense.
Flexibility: we adapt the work to your goals, not the other way round.
Proven solutions only: strategies that work in practice.