Are ChatGPT Ads and OpenAI Ads the same thing?

In practice, yes. ChatGPT Ads is the official name of the ads shown in ChatGPT. OpenAI Ads is the common term for OpenAI's wider advertising ecosystem, including Ads Manager. Marketers search for both names, so we use both.

Are ChatGPT Ads available in Europe?

Our Polish page reports that OpenAI launched ChatGPT Ads in 31 European markets on 24 August 2026, including Poland, and that a self-serve Ads Manager entered beta in Poland on 31 August 2026. That was the position when the page was last updated on 19 September 2026. Because the product is in beta, ask us to confirm availability and features for your country.

Is Double Digital an OpenAI Select Partner?

Yes. Double Digital is an OpenAI Select Partner, as well as a Google Premier Partner 2026 and a Microsoft Advertising Partner. That lets us combine ChatGPT Ads with Google, Microsoft and AI search work in one plan.

How do you advertise in ChatGPT?

A campaign needs a goal and budget, ad groups built around topics or intents, context hints, ads, landing pages and measurement. Campaigns can be built manually in Ads Manager or in bulk through an upload. We handle all of these steps.

Where do ads appear in ChatGPT?

Ads appear below ChatGPT's answer and are clearly labelled as sponsored. OpenAI states that advertisers do not influence the content or wording of the answer.

Can I measure sales and leads from ChatGPT Ads?

Yes. Conversions can be tracked with OpenAI Pixel, the Conversions API or both. We recommend connecting the data to GA4 and your CRM, so you judge campaigns on sales, leads and opportunity quality, not only on clicks.

Do ChatGPT Ads work for ecommerce?

Ads Manager supports campaigns based on product feeds, so ecommerce is a natural fit. Results depend on feed quality, up-to-date product data, creative and measurement. We set up and optimise all four.

ChatGPT Ads

ChatGPT Ads agency and OpenAI Select Partner

We run ads in ChatGPT from strategy and context hints to OpenAI Pixel, Conversions API and optimisation. Double Digital is an OpenAI Select Partner, so you work with a team that is already inside the OpenAI Ads ecosystem.

Talk about ChatGPT Ads Explore our paid media services

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What a ChatGPT Ads agency does for you

A ChatGPT Ads agency plans, builds, measures and optimises paid campaigns that appear next to answers in ChatGPT. Instead of bidding on keywords, you reach people through the context and intent of the conversation they are having. ChatGPT Ads is the official name of the product. OpenAI Ads is the common shorthand for the wider ad ecosystem, including Ads Manager.

We treat it as a new performance channel, not a copy of Google Ads. The work covers intent mapping, campaign structure, context hints, creative, landing pages, product feeds, OpenAI Pixel and Conversions API, and reporting tied to leads, sales and margin. It sits alongside our Google Ads, Microsoft Advertising and AI search work, with the same priority: profitability over clicks.

Double Digital is an OpenAI Select Partner, a Google Premier Partner 2026 and a Microsoft Advertising Partner.

Availability, as of 19 September 2026

Our Polish page reports that OpenAI launched ChatGPT Ads in 31 European markets on 24 August 2026, Poland included. A self-serve Ads Manager has been available in beta in Poland since 31 August 2026, and Double Digital has active access to it. Beta means the interface and features can change. We do not list individual countries here, so contact us to confirm what is open in your market before you plan a budget.

How ads in ChatGPT work

The format is built around one rule: the ad sits next to the answer, never instead of it.

Below the answer

The ad appears under ChatGPT's response. It is visually separated from the organic content and clearly labelled as sponsored.

An independent answer

OpenAI states that advertisers cannot influence the content, order or wording of the answer.

A complete format

Each ad combines an advertiser name, favicon, headline, description, landing page and one image.

Context and intent

The system looks at the current conversation and at how useful the ad is likely to be for that person.

Context hints instead of keyword lists

Context hints are broad topical signals, not exact-match keywords, and they do not guarantee that an ad is shown. A good hint describes a person in a specific situation, in the language of their problem rather than the language of your offer. We structure every account on four levels.

Campaign
Sets the goal, the budget and the market.
Ad group
Covers one topic or one intent, so that messages and landing pages stay consistent.
Context hints
Describe the needs and situations in which your product is relevant. Instead of the keyword "marketing agency", a hint can describe a marketing lead who wants to scale campaigns, is comparing agencies because customer acquisition cost is rising, or is planning to switch partner.
Ads
Copy, image and landing page that continue the same promise as the hint.

What our ChatGPT Ads service includes

From brand readiness to campaign optimisation, in six stages.

Strategy and intent analysis
We map the questions, needs and decision moments in which your brand can genuinely help.
Ads Manager set-up
We prepare the account, roles, billing and verification so you are ready to launch.
Campaign structure
We split campaigns and ad groups by goal, product, audience and use case.
Context hints and creative
We write the contextual signals, copy and visuals to fit the situation of the user.
Landing pages and measurement
We connect each ad to its landing page, UTM parameters, OpenAI Pixel, GA4 and conversion tracking.
Optimisation and reporting
We analyse relevance, CTR, CPC, CPM, conversions and the business outcome, then decide where the budget goes next.

Ecommerce feeds and first-party audiences

For ecommerce, ChatGPT Ads supports campaigns built on product feeds. A feed uploaded via SFTP lets ads use up-to-date product data, availability and metadata inside shopping conversations. Feed quality, fresh data, creative and measurement decide how well this works.

We already work with product feeds for Google Shopping and run our own Comparison Shopping Service (CSS), Feedve, so feed hygiene is familiar territory for us.

You can also build your own audiences from first-party data, using email addresses or phone numbers. The minimum is 25,000 matched users, and OpenAI recommends at least 100,000 matches. Those thresholds were current when our Polish page was last updated.

Three buying models: CPM, CPC and oCPC

Data as of 22 August 2026. The right model depends on what the campaign needs to achieve.

CPM

A reach model, suited to awareness goals.

CPC

A traffic model: you pay for clicks.

oCPC

Optimises for conversion events that happen after the click.

ChatGPT Ads vs Google Ads

The two channels answer different signals and can complement each other. If you already run Google Ads, ChatGPT Ads is an addition to test, not a replacement.

	ChatGPT Ads	Google Ads
Main signal	Conversation context and intent	Search query or user profile
Targeting	Context hints and audiences	Keywords, data and audiences
Ad placement	Below the ChatGPT answer	Google Search and the Google network
Buying model	CPM, CPC and oCPC	CPC, CPM, CPA and ROAS
Maturity	Beta	Established ecosystem
Availability	Launched in 31 European markets on 24 August 2026 (position at 19 September 2026)	Available

Three intent stages we plan around

We map conversations to the stage of the decision and give each ad a clear job. This is how we would approach, for example, a company that wants to scale its marketing.

Stage	Example conversation	Ad goal
Problem recognition	"Why are campaigns growing while profitability falls?"	Help structure the problem
Comparing solutions	"Agency or in-house performance team: which should I choose?"	Help assess the options
Ready to act	"How do I find an agency to scale an ecommerce business?"	Suggest the next step

Three illustrative ads

These are our own mock-ups, not OpenAI templates and not promised results. They show the native tone we aim for: an ad that continues the conversation instead of interrupting it.

Ecommerce

Conversation: "Which chair suits a home office and a bad back?" Headline: "Compare ergonomic chairs up to €690". Description: "See adjustment, dimensions and availability of models built for long working days." Landing page: a category or product comparison.

B2B and SaaS

Conversation: "How can we shorten the month-end close in finance?" Headline: "Shorten the month-end close". Description: "See the workflow for finance teams and book a 15-minute product demo." Landing page: a demo, benchmark or tool comparison.

Services

Conversation: "What should I check when switching performance agencies?" Headline: "Switch agency without losing campaign continuity". Description: "See how accounts, analytics and ad activity are handed over, step by step." Landing page: a consultation, process page or readiness audit, as on our switch agency page.

Your first 30 days

A short test cycle designed to show which intents deserve budget.

Week 1: intent map
We pick the 2 to 3 conversations with the highest business potential, each with its own ad group and landing page.
Week 2: launch variants
Each ad group starts with 3 to 4 headlines, 1 to 2 descriptions and one visual direction. We test context hints (problem, use case, decision stage), creative (comparison, outcome, proof, next step), dedicated versus generic landing pages, and the buying model.
Week 3: quality review
We compare relevance, CTR, CPC and on-site behaviour. Hints are judged on relevance and reach, creative on CTR and traffic quality, landing pages on conversions and value. We never scale on a cheap click alone.
Week 4: business decision
We move budget to the intents that bring valuable sessions, leads or sales, and plan the second round of tests.

How we measure ChatGPT Ads

Tracking runs through OpenAI Pixel, the Conversions API or both. We report impressions, clicks, CTR, average CPC, CPM and conversions, and combine Ads Manager data with GA4 and Tag Manager, your CRM and sales results. A typical UTM set looks like this: utm_source=chatgpt, utm_medium=cpc, utm_campaign=scaling, utm_content=agency_comparison.