211 unique leadsAutomotive services franchise
Case study
How a premium furniture maker added about €3.7m revenue in 4 months
We ran Google Ads and Meta Ads for a premium furniture manufacturer that needed fast sales growth without giving up margin. The campaign added about €3.7 million (PLN 16 million) in revenue in 4 months, lifted conversions by 78% and cut CPA by 35%.
Google AdsGoogle ShoppingDynamic remarketingMeta AdsPoland
about €3.7m
additional revenue in 4 months (PLN 16 million)
+78%
conversions
-35%
CPA
- Industry
- Premium furniture manufacturing, ecommerce
- Market
- Poland
- Channels
- Google Ads, Google Shopping, Dynamic remarketing, Meta Ads
- Period
- 4 months
The client and the goal
The client is a premium furniture manufacturer selling online. We keep the brand anonymous, and the revenue figures in this case study were reported in PLN, so we show both currencies.
The goal was clear: grow sales quickly without lowering margin. That ruled out chasing cheap, low-value orders. The campaign had to bring in customers who buy at a high order value, and it had to do so at an efficient budget.
The challenge
Furniture is a considered purchase. Buyers take a long time to decide, and the ecommerce market is crowded with strong competitors.
The brief was to build a campaign that generates a high value per order and holds acquisition cost down, while still delivering volume.
What we did
We combined Google Ads and Meta Ads optimisation with automated remarketing. Four workstreams carried the campaign.
Segmentation by order value
We focused spend on users likely to buy larger furniture sets rather than single items. It is the core of any Google Ads for ecommerce set-up for high-value products: aim at order value, not only at clicks.
Product feed optimisation for Google Shopping
We improved product descriptions and images in the feed. Better listings supported both click-through rate and conversion in Google Shopping.
Dynamic remarketing
We reminded people who had visited the site without buying about the products they had viewed, using dynamic remarketing.
A/B tests in Meta Ads
We tested different ad messages against each other in Meta Ads to find the communication that worked best for the audience.
Results
about €3.7m
additional revenue in 4 months (PLN 16 million)
+78%
conversions
-35%
CPA
What drove the results
Revenue. The increase of about €3.7 million (PLN 16 million) in 4 months came from precise targeting of customers with strong purchase intent.
Conversions. The 78% rise in conversions followed better product descriptions and better ads.
CPA. The 35% drop in CPA came from optimising towards users with a higher basket value.
The takeaway
Selling premium products takes precise targeting. The key is reaching customers who have the right purchase intent, not the widest possible audience.
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