What does Meta Ads management include?

We create and configure campaigns from A to Z, find the right audiences, prepare the ads, test different strategies, scale what works and monitor results on an ongoing basis. You do not need to analyse, test or optimise anything yourself.

What is the difference between Meta Ads management and optimisation?

Management means we run your Meta Ads end to end, from setup onwards. Optimisation is for campaigns that are already running but are not delivering the results you expect.

How much does Meta Ads management cost?

We do not publish a fixed price list for Meta Ads. The cost depends on the scope of work, the number of campaigns and the creative you need. Ask for a free quote through our contact page. The ad budget you spend on the platform is separate from the cost of management.

Where will my ads appear?

On Meta's platforms: Facebook, Instagram and Messenger. Which placements and formats we use depends on your goal, your audience and what the data shows once campaigns are running.

Which ad formats do you use?

We work with video, carousels, lead ads and collections. The format follows the goal of the campaign, for example lead ads when the aim is to collect enquiries.

How do you measure success?

We focus on return on investment and business outcomes, such as ROAS, CPA, or the number and quality of leads, rather than on reach alone. Reporting is built to make sense to you, not just to show activity.

Can you take over campaigns that are already running?

Yes. We usually begin with an audit of your account structure, targeting and budget, then decide what to keep, fix or rebuild. See Meta Ads optimisation for how we approach live campaigns.

Do I need to be involved day to day?

No. We handle the analysis, testing and optimisation. You stay in charge of your business goals and see clear reports on how the campaigns are performing.

Meta Ads

Meta Ads management for Facebook and Instagram

We set up, run and improve your Meta Ads campaigns, so you do not have to analyse, test and optimise them yourself. Visibility is only the start: we build campaigns that hold attention and lead to a decision.

Get a free Meta Ads quote See case studies

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What Meta Ads management covers

Meta Ads management is the ongoing work of planning, launching and improving paid campaigns on Facebook, Instagram and Messenger. With Double Digital, one team handles all of it: campaign setup, audiences, ads, testing, scaling and monitoring. You focus on your business, and we make the ads work towards your results.

Reach alone does not pay the bills. A good campaign stops the scroll, keeps attention and moves people to act. We measure our work by return on investment, not by how many people happened to see an ad. For the overview of everything we do on Meta, see our Meta Ads agency page.

This page covers the hands-on, done-for-you side of the service. If your campaigns are already live and the results are below expectations, Meta Ads optimisation may be the better place to start.

What we do for you, step by step

You do not have to analyse, test or optimise anything yourself. Here is what we take on.

Build and configure campaigns from A to Z
We create the campaign structure, set objectives and budgets, and configure everything in the ad platform, so the campaigns are ready to run.
Find the best audiences and reach them precisely
We identify the people most likely to become your customers and target them at different stages of the buying decision, from first contact to the moment they are ready to choose.
Prepare ads that attract attention and drive clicks
We create ad creatives that are visually polished and matched to the goal of each campaign, in the formats that fit: video, carousels, lead ads and collections.
Test different strategies and scale what works
We try approaches side by side, then put more budget behind the audiences, ads and strategies that perform best.
Monitor results and improve them continuously
We follow performance closely and correct course as the data comes in, so your budget keeps moving towards what delivers results.

Reach customers where they spend their time

Facebook, Instagram, Messenger: you are there, and your customers are there even more. Meta Ads lets you reach them at the right moment.

Advanced targeting

Reach the people who can actually become your customers, instead of paying to be seen by everyone.

Dynamic ad formats

Video, carousels, lead ads and collections: ad formats built to engage rather than to fill a slot.

Real-time optimisation

Testing, budget adjustments and conversion work happen while the campaigns run, not after they end.

More reach, more interaction

Your ads appear where users spend a large part of their online time.

Why ongoing management matters

Meta Ads is not a set-and-forget channel. Audiences respond differently over time, ad creatives wear out and budget needs to move towards what works. Without someone watching the numbers, spend can drift into clicks that never turn into customers.

Our aim is to turn scrolling into sales without guesswork and without burning budget on random clicks. That is why management and testing run side by side: we test audiences, ads and strategies, keep what converts and drop what does not. Decisions rest on analysis, not intuition.

Meta Ads also works best as part of a wider performance setup. It can build interest and demand, while Google Ads captures people who are actively searching and web analytics shows what happens after the click. Our performance marketing work brings these channels together.

Why work with Double Digital

It is not enough for customers to see you. They have to choose you.

A team of experts

Our specialists each have at least five years of experience in digital marketing.

A data-driven approach

Decisions are backed by analysis, not by intuition.

Transparency

Reports that make sense, and results that give you an advantage.

Flexibility

We adapt our work to your goals, not the other way round.

Proven solutions only

Strategies that work in practice.

Rated by clients

Google rating 4.8 and Clutch rating 5.0. We are also a Google Premier Partner 2026.

Results from our client work

119

leads in 30 days for an automotive business, using Meta Ads

+75%

quote requests for a recycling business, using Google Ads and Meta Ads, with a lower CPA

211

unique leads in a franchise recruitment campaign for Euromaster (Meta Ads and Google Ads)

5M+

impressions in the same Euromaster campaign

Meta Ads results in context

The automotive project shows our focus: the point was never how many people fill in a form, but who does. The recycling project paired Meta Ads with Google Ads and aimed at more quote requests at a lower cost per acquisition.

For Euromaster we ran a full-funnel campaign to recruit franchise partners, combining audience strategy, landing page messaging, Meta Ads, Google Ads, remarketing and conversion optimisation. Read the Euromaster case study or browse all case studies.

These are results from specific projects. What you can expect depends on your offer, market, budget and starting point, and we do not promise outcomes we cannot control.

Not sure your current campaigns work?

Start with an audit. We look at your account structure, your targeting and your budget, and show you what to change so that more visitors turn into customers. Request a Meta Ads audit or read about Meta Ads optimisation.