What is link building?

Link building is the process of earning links from other websites to the domain you are optimising. It is part of off-site SEO, and its purpose is a profile of links that fits your industry, your competitors and your priority pages.

How many links will we need?

There is no universal number. It depends on competition, the history of your domain, the quality of the target page, how many pages you want to strengthen and your budget. The number of valuable referring domains is a better measure than the number of links.

Are sponsored publications safe?

They are a recognised method when the site is relevant, the article is indexed and the terms are agreed openly. The risk lies in mass schemes built from the cheapest placements. Most weak links are simply ignored, which means wasted budget rather than a penalty.

What happens to the links when we stop working together?

It depends on the type. Rented links work only while you pay for them, and they can disappear or lose their attribute afterwards. Permanent links cost more at the start but do not depend on further payments. Get the terms in writing.

When is disavow needed?

Rarely. Disavow is not a preventive tool. It makes sense after an analysis that links specific backlinks to a drop in visibility, or when there has been deliberate, large-scale low-quality linking.

Do links still matter for AI search?

In AI answers, a mention of your brand counts more than the link itself. A publication on a site that AI tools already cite brings both a classic ranking benefit and a better chance of being cited.

How do you measure link building results?

We track new referring domains, source quality, indexation, lost links, ranking changes for strengthened pages, Search Console data, organic traffic to target pages, and leads or revenue. The number of links alone is not a result.

SEO

Link building services that grow authority without the risk

We build a link profile that fits your industry, your competitors and your priority pages, using relevant publications, digital PR and content worth linking to. You get full URLs and clear reporting, not just a link count.

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What link building services do

Link building services earn links from other websites to the domain you want to rank. It is part of off-site SEO. The goal is a link profile that suits your sector, your competition and your priority pages, not the largest possible number of links.

Links can lead to the home page, a service page, a category, an expert article or another resource. The target page comes from your SEO strategy, not from whichever page is easiest to link to.

Links also matter for AI search. In AI answers, a mention of your brand counts for more than the link itself. A publication on a site that AI tools already cite is valuable twice: for classic rankings and for citations. We cover this in our AI search optimisation work.

How to check what you are paying for

Link building is hard for clients to verify. Use this checklist with any provider, including us. A provider may have a fair reason to keep a few premium publications confidential, but that can apply only to individual placements, never to the whole report.

Area	What to check	Warning sign
Publication URLs	Full URLs for every placement	The report lists only domains or a total number
Indexation	Search for the address in Google	Google does not know the article
Domain traffic	Real organic visibility	A high score but no traffic
Context	Topics of other articles on the site	Unrelated content around your link
Link attribute	Whether nofollow or sponsored is set	Every link is nofollow although dofollow was offered
Placement	A normal section of the site with internal links	A section reachable only through the sitemap
Duration	Written terms on how long the link stays	Nothing in the contract

What makes a link valuable

No single metric decides the quality of a link. We look at the full picture:

The source page is relevant to your topic
The publication is indexed and has real value for readers
The link sits naturally in the content
It points to the right page on your site
The domain has real visibility
The link can bring traffic of its own
It is not part of a mass, automated scheme

Types of links we use

We combine several types rather than building a strategy on one.

Industry publications

Articles on sites your audience already reads.

Digital PR

Data, research and expert comment that give editors a reason to publish.

Partner links

Links from the businesses and organisations you work with.

Directories and listings

Selected business listings that fit your sector or location.

Editorial links

Links earned when others cite your content or expertise.

Rented links, permanent links and risk

Rented links work only while you keep paying. When the cooperation ends, they disappear or lose their attribute, and the drop in rankings may arrive with a delay. Permanent links cost more at the start but do not depend on further payments.

A mixed model can make sense, provided you know which part of your profile is rented. Ask for this in writing before you sign.

In most cases the algorithm simply ignores weak links. The problem is then wasted budget with no effect. A manual action is rarer but more serious: it appears in Search Console and visibility falls sharply.

Disavow is not a preventive tool. It is used after an analysis that ties specific links to a drop, or when there has been deliberate, large-scale low-quality linking.

Digital PR and content worth linking to

Digital PR gives editors a reason to publish: data, research, expert comment or a useful tool. The cost goes into preparing and distributing the material, not into buying space. It complements other methods rather than replacing them, and it works best when your company has its own data.

Links come most easily to resources that offer information nobody else has: reports, data, guides, calculators, checklists, glossaries, trend analyses and infographics. This is where link building and content SEO meet.

Other safe methods include expert quotes and comments, partner collaborations, original data and research, reclaiming brand mentions that are not linked, and local and industry links.

Your link profile, anchors and how many links you need

Before any outreach we analyse the number and quality of referring domains, how links have been gained and lost over time, how links are spread across your pages, the mix of anchors, the share of follow and nofollow links, and the profile of your competitors. This analysis can be combined with an SEO audit.

A link gap analysis does not mean copying a competitor. It shows the real distance between you and them, and the scale of work needed to close it.

Anchors come in several types: brand, full URL, neutral ('see this'), descriptive, partial match and commercial. A natural profile does not consist of identical commercial anchors. We aim for steady, varied growth in authority, not saturation with sales phrases.

There is no universal number of links. It depends on competition, the history of the domain, the quality of the target page, how many landing pages you want to strengthen and your budget. A better measure than the number of links is the number of valuable referring domains. For that reason we do not promise a set number of links.

Common link building mistakes

These are the patterns we see most often, and the ones we avoid:

Choosing domains by a single metric
Buying masses of the cheapest publications
Linking only to the home page
Repeating the same commercial anchors
Skipping analysis of the earlier link profile
Pointing links at weak pages
Not monitoring removed publications
Judging results by the number of links alone

What link building costs

Cost depends on the quality of the domain, how long the link stays and the editorial work behind the content, not on the number of links. As a reference point only, publicly available data from one source shows packages from about €180 per month (basic) and from about €340 per month (extended), excl. VAT. This is not a market average and not our price list. For our own rates, see SEO pricing.