Switch marketing agency without losing data, continuity or control

What a safe handover should guarantee

Four principles shape how we plan every takeover. Scope and timing depend on the number of accounts, channels, markets, integrations and the terms of your current contract.

• Accounts and history stay with your company. Accounts, data and materials should remain your property throughout.
• Audit first, changes second. We check the data before touching campaign structure.
• No unnecessary pause. Campaigns can keep running during the audit and clean-up, and we plan for no planned downtime when access and payments are correctly secured.
• One plan. Campaigns, analytics, creative, SEO and sales information in a single plan, with clear owners.

When to switch marketing agency

One weak month does not mean a bad partnership. The problem starts when you get no explanation, no plan of action and no access to the data you need to decide.

We do not tear the account down on day one

What we secure during the takeover

Five stages instead of an abrupt reset

We plan the takeover so that you always know what is happening with budget, data and campaigns. Safety first, then optimisation and growth. One owner of the process holds clear tasks, deadlines and responsibility.

1. 01

   Confidential conversation

   We establish why you want to change, the current limitations, contract dates, channels and the main risks.

2. 02

   Audit and plan

   We analyse accounts, measurement, history, access and the scope of work. You receive a list of priorities and a schedule.

3. 03

   Handover of access

   We tidy roles, payments, domains, pixels, feeds and integrations without deleting historical data.

4. 04

   Stabilisation

   We secure campaigns, fix critical errors and watch the effect of changes before any larger rebuild.

5. 05

   Development

   We launch tests, new campaigns, creative, pages or markets according to the agreed 30/60/90-day plan.

What we usually need to take over

The exact list depends on your channels and integrations. A basic takeover can happen within a few working days if access is complete. Full stabilisation, tidier measurement and the growth plan usually unfold in stages over the first weeks.

• Access to your ad accounts (Google Ads, Meta, LinkedIn and others you use)
• Google Analytics 4 and Google Tag Manager
• Your website and, for stores, Google Merchant Center
• Your CRM and tracking pixels
• SEO tools and documentation of past work

What we can take over

We can take over a single channel or put the whole marketing system in order. Scope is agreed after the audit, and we do not push services your project does not need. Each channel has its own page with the detail.

Not every difficulty needs a change of agency

The best decision does not come from emotion after one weak month, but from a repeated lack of data, accountability or an improvement plan. These situations usually justify considering a switch:

• You have no admin access to your own accounts. Your company should control ad accounts, analytics, domains, Merchant Center and pixels.
• You get no clear recovery plan. Results may dip, but you need a diagnosis, hypotheses and concrete actions rather than general assurances.
• The agency does not use sales information. Without lead quality, margin, returns and customer value, optimisation can lead to results that only look good.
• You need more scale or new markets. The current team may maintain the account well but lack the skills for expansion, analytics or ecommerce.
• Marketing is split between several firms that do not talk to each other. Channels work to separate goals, reports and conversion definitions, so total profitability is hard to judge.

An example of tidy structure and measurement