What size of media budget do you work with?

Our experience runs from budgets of about €3,450 a month to complex accounts of about €114,500 a month. We also take on smaller projects, because good businesses do not always start with big budgets.

Can we start with just one channel?

Yes. Many engagements begin with a single main channel, such as Google Ads or Meta Ads, with correct measurement in place. Analytics, CRO or SEO can be added as the results justify it.

Do you run campaigns in several countries?

Yes. We run campaigns on 25 export markets, from single-market tests to regional expansion across several European markets. Budgets are judged per market so that spend can move to where the potential is.

Digital 360°

Double Digital competencies: one integrated growth system

Q: What does a 360° digital agency mean at Double Digital?

It means one team and one system instead of separate services. Google Ads, Meta Ads, SEO, analytics, UX, CRO and automation are planned together around sales, leads and profitability.

Double Digital is a 360° digital agency. We combine Google Ads, Meta Ads, SEO, analytics, UX, CRO and automation into one marketing system instead of a set of separate services.

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Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

Double Digital competencies at a glance

Double Digital competencies cover paid media, SEO, analytics, UX, conversion rate optimisation (CRO) and automation, delivered by one team. We help established online stores, B2B companies, manufacturers, distributors and multi-market brands grow sales, win valuable leads and enter new markets.

We run specialised work in a single channel as well as complex programmes with media budgets of up to about €114,500 a month (PLN 500,000). The matrix below shows where our experience runs deepest.

Experience at a glance

€114,500

top of the monthly media budgets we run on complex accounts (PLN 500,000)

Ecommerce and B2B

our most representative sales models

Home & living

our most developed industry experience

Strategic Partnership

our broadest model of responsibility for growth

Competencies by monthly media budget

Budget levels show how complex an account is. Amounts are monthly media budgets, converted from PLN.

Level	Monthly media budget	Typical scope	Role in our model
Performance in the growth phase	€3,450–€11,450	Regular optimisation and controlled scaling with Google Ads, Meta Ads, analytics and CRO	Strong
Multichannel scaling	€11,450–€34,350	Several categories, audiences and sales sources, with fuller measurement of efficiency	Key
Multi-market expansion	€34,350–€68,700	Budgets split across markets and moved to where the potential is	Key
Strategic accounts	€68,700–€114,500	Frequent control of budget, results and risk, with a dedicated team and management reporting	Strategic

Sales models and organisation types

Companies where marketing is tied directly to sales or pipeline.

Ecommerce and retail (strategic)

Online stores and D2C brands judged on revenue, margin and profitability. We scale sales, grow product categories and support expansion.

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B2B with long sales cycles (key)

Manufacturing, distribution and services where one lead is worth a lot. We win valuable enquiries and grow pipeline and export sales.

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Multi-market brands (strategic)

Sales in several countries across many domains and languages, with budgets judged per market and central reporting.

Professional services (strong)

Law, finance, HR and consulting. Lead quality matters more than volume, so we measure enquiry quality, pipeline value and cost per client.

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Travel, hospitality and events (strong)

Bookings and ticket sales with high seasonality and short sales windows, driven by dates, availability and live demand.

Strongest industry areas

Beyond professional services and travel, covered above, these are the sectors where the team's experience is deepest and most repeatable.

Home & living (strategic)

Furniture, furnishings and home products. Ecommerce and export with broad catalogues: premium products, category growth and expansion abroad.

Industry and manufacturing (key)

Producers and distributors with advisory sales. Requests for quotes, partner networks and entry into new markets.

Technology and SaaS (key)

High customer value and complex decisions. Pipeline generation, market education and B2B acquisition.

Health, beauty and wellness (strong)

Clinics and consumer brands. Bookings and ecommerce sales within the advertising restrictions of the sector.

Channels and capabilities

The building blocks of our growth system, combined according to business model and project goal.

Capability	What it does	Role
Google Ads	Our main performance channel for sales and leads: Search, Shopping, Performance Max, YouTube and remarketing	Strategic
Meta Ads	Demand creation and remarketing on Facebook and Instagram, including lead ads and events	Key
Analytics and measurement	Links campaigns to the business through GA4, GTM, Consent Mode and CRM data	Strategic
SEO and content marketing	Long-term organic growth with less dependence on paid media: technical SEO, content, link building and presence in AI answers	Key
UX and CRO	Better results without a proportional rise in media spend: landing pages, forms and checkout	Key
Specialist channels	LinkedIn Ads, Microsoft Ads, Pinterest and video, chosen selectively by model and market potential	Complementary

Engagement models

A typical path runs from one channel to responsibility for the whole growth system.

Performance Core
One main channel. We sort out the foundations, campaigns and correct measurement, and grow your most important source of sales.
Growth Stack
Several capabilities in one system. Performance work is extended with analytics, UX, CRO, SEO or landing pages to remove conversion barriers.
Multichannel Growth
Many channels or markets with shared budget allocation, one set of KPIs and common reporting.
Strategic Partnership
Our most developed model. A dedicated growth team owns media, data, strategy and the development of the whole system, working with your organisation.

Geographic scale

From national campaigns to centrally managed multi-market projects. We run campaigns on 25 export markets.

Scale	What it means	Role
Domestic market (Poland)	National campaigns for ecommerce and B2B, often across many locations or segments	Strong
Single foreign market	A test of expansion: demand, costs and competition assessed before scaling	Strong
Regional expansion	Several European markets and languages, with separate budgets per country	Key
Multi-market project	A dozen or more market versions, run under one central strategy with global reporting	Strategic

Where companies are when they start with us

Ready to scale (strategic)

A proven offer, stable sales and confirmed demand. We add channels, categories and markets.

Developed multichannel marketing (key)

Several channels and teams that need order. We integrate scattered activity and lift efficiency.

Multi-market organisation (strategic)

Sales in several countries under central management. We move budget to the markets with the most potential.

Tidying up measurement (strong)

Sales work but data is scattered. We build reliable analytics, CRM and attribution before spend grows.

Proven potential, narrower start (developing)

One channel, clear KPIs and a growth plan. We begin with your most important source of sales.

How to read this matrix

Numbers only order the rows inside each section. They are not a market ranking, a client count or a share of our portfolio. The role shows how an area features in typical projects.