How much do LinkedIn ads cost?

Cost depends on the country, audience, format, objective, competition and bidding strategy. LinkedIn is usually not chosen for the cheapest clicks. Its value is reaching precisely defined professionals and companies.

Does LinkedIn Ads only work for large companies?

No. It can also work for smaller organisations, provided the offer has enough value, the target group is clearly defined and the budget allows a sensible test.

Can I target specific companies, CEOs and owners?

Yes. You can use company names, lists of companies and account-based marketing, and you can combine seniority, job function and titles to reach chief executives and owners. A single B2B purchase usually depends on a wider group of people, so we also reach influencers and users.

Is LinkedIn Ads good for lead generation?

Yes. The platform offers Lead Gen Forms, document ads, conversation ads and campaigns that send people to a landing page. The result depends on your offer, targeting, messaging and how quickly contacts are followed up.

How long should a LinkedIn Ads campaign run?

Long enough to reach the audience, collect data and cover the length of your buying process. In B2B you often need a multi-stage model rather than a few days of delivery.

Do I need a LinkedIn Company Page?

Yes. The company page is the source of your ads, builds credibility and shapes how people see your brand after a click. If you need help with it, see our LinkedIn company page management.

Can LinkedIn Ads work together with Google Ads?

Yes. LinkedIn can build awareness and demand in your target group, and Google Ads can capture the later searches for your brand, product or category. Our performance marketing approach plans them together.

LinkedIn Ads

LinkedIn Ads agency for B2B decision-makers

We design and run LinkedIn Ads campaigns that reach the people who actually decide. Precise targeting, quality content, Lead Gen Forms, video, ABM and analytics, all aimed at real sales conversations rather than clicks.

Book a free consultation See case studies

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What a LinkedIn Ads agency does for B2B companies

A LinkedIn Ads agency plans, builds and runs paid campaigns that reach specific job titles, departments, industries and companies, and ties them to leads and pipeline. At Double Digital we do this for B2B companies, technology brands, professional services firms, manufacturers, training providers and other organisations that sell to businesses.

We do not optimise for clicks alone. What counts is whether your ad reaches the right companies and leads to real sales conversations. LinkedIn also works best as one part of a wider performance system: it can build demand and recognition in a B2B audience, while Google Ads captures active searches and Meta Ads and SEO add further touchpoints with your brand.

See also our B2B marketing agency page and our approach to Google Ads for B2B.

LinkedIn Ads is not just another social channel

You can target by professional information: job title, seniority, industry, company size, skills or even a specific employer. We use that to reach people who:

Make the decision

Chief executives, owners, board members, directors and people responsible for budgets and for choosing partners.

Influence the choice of supplier

Managers, team leaders, experts and end users who evaluate offers as part of the buying group.

Work at specific companies

ABM campaigns aimed at chosen organisations, named employers and the buying groups that matter to your sales team.

Match your ideal customer profile

We combine job title, function, seniority, industry, skills and company size to reach the audience best suited to your offer.

LinkedIn Ads management, from strategy to business result

We take responsibility for the whole process, from defining the target group and setting up measurement to optimising on the quality of the leads you receive. We connect data from campaigns, forms and your CRM so LinkedIn supports pipeline and real sales. Talk to us about running LinkedIn Ads.

Campaign strategy
We define LinkedIn's role in your marketing system: awareness, demand generation, leads, event promotion, ABM or sales support.
B2B targeting
We build segments from job titles, functions, seniority, industries, skills, company size and lists of specific companies.
Campaign set-up
We structure campaigns and choose objectives, formats, bidding models and budgets.
Creative and messaging
We prepare ad concepts, copy, static creatives, documents, carousels and video suited to the LinkedIn feed.
Lead generation
We set up Lead Gen Forms, landing pages, qualifying questions, follow-up communication and the hand-over of contacts to your CRM.
Analytics and measurement
We implement the LinkedIn Insight Tag, conversions, UTM parameters, GA4 and GTM and, where a project needs it, the Conversions API and CRM integration.
Optimisation
We test audiences, messages, formats, forms, bids and placements, and judge them on fit with your ideal customer profile and progress through sales stages, not only lead volume.
Reporting
We show which campaigns reach the right roles and companies, what a contact costs and how ads translate into pipeline and sales.

How to launch a LinkedIn Ads campaign

Do not start by choosing an ad format. Start by deciding what the campaign should change in your business.

Decide what should change
Which companies do you want to win, who takes part in the decision, how long is the sales cycle and what counts as a valuable conversion?
Define your ideal customer profile
Describe the company most likely to buy and stay: industry, size, location, business model, the problem you solve and the value of the deal.
Map the buying group
List the initiator, user, technical expert, line manager, finance, procurement and board, then match the message to each role.
Pick an objective that fits the funnel stage
Awareness, consideration (video views, traffic, document distribution, events) or conversion (leads, website conversions, registrations).
Prepare measurement before launch
Install the Insight Tag, configure conversions, add UTM parameters, check GA4 and GTM, and connect the campaign to your CRM where possible.

Matching ad formats to your goal

The format should follow the job the ad has to do in the funnel, not how good it looks in a presentation.

Goal	Formats we typically consider
Awareness	Video Ads, Thought Leader Ads, Single Image Ads, Article Ads, Newsletter Ads
Education and consideration	Document Ads, carousels, video, case studies, Event Ads
Lead generation	Lead Gen Forms, Document Ads with a form, ads to a landing page, Conversation Ads, retargeting
Account-based marketing	Video Ads, Thought Leader Ads, industry-specific content, Document Ads, retargeting, company-list campaigns

Audience size, budget and bidding

There is no ideal audience size for every campaign. LinkedIn's recent guidance often recommends starting prospecting campaigns with audiences of at least about 50,000 people, while smaller segments can work for niche, retargeting or ABM campaigns. A common mistake is stacking job title, industry, company size, skills and interests until the group is too small to deliver. Several separate segments, such as function plus seniority, job titles, named companies, or industry plus company size, let you compare what works.

Your budget should let you reach a meaningful part of the audience, test a few messages and run long enough to match your decision cycle. Do not split a small budget across a dozen campaigns. A better start is one clear goal, two or three segments, a few strong creatives and one consistent measurement system.

LinkedIn offers three basic bidding approaches. Maximum Delivery lets the platform adjust bids to get as many results as possible, which suits the start. Manual bidding gives you control but needs closer monitoring. Cost Cap sets the maximum cost you accept per result and works better once you know a realistic conversion cost, as a limit set too low can restrict delivery.

Lead Gen Form or landing page?

Both can work. The choice depends on the offer, the visitor's intent and the funnel stage. We often test both side by side and judge them on lead quality, not just lead count.

Lead Gen Form

Works without leaving LinkedIn, can pre-fill data and keeps the path short, which suits reports, webinars and consultations. Trade-off: easy submission can lower intent, and contacts must reach sales quickly.

Landing page

Gives more control over the message, room for case studies, FAQ and social proof, and richer qualification. Trade-off: an extra step adds friction, and page speed and tracking strongly affect the result.

How to measure LinkedIn Ads results

CTR alone does not show whether a campaign reaches companies that fit your ideal customer profile or builds pipeline. Choose KPIs that match the funnel stage and connect LinkedIn, GA4, GTM and CRM data.

Funnel stage	KPIs
Top of funnel	Reach, frequency, CPM, video views, completion rate, engagement, growth of retargeting audiences
Middle of funnel	CTR, traffic quality, engagement time, document downloads, form opens, registrations
Bottom of funnel	Leads, CPL, cost per qualified lead, MQLs and SQLs, meetings, opportunities, pipeline, revenue (for ABM: reach within target accounts, engaged buying group members)

Common mistakes in LinkedIn Ads campaigns

Starting with a sales form: a cold audience has no reason yet to book a call.
Hyper-precise targeting: too many criteria limit scale and push costs up.
One ad for the whole buying group: a finance director and an end user need different arguments.
Judging a campaign after a few days, when B2B decisions can take weeks or months.
No retargeting, so people who watched a video or opened a document see the same ad as a cold audience.
No feedback from sales: marketing sees the form, sales knows whether the lead was any good.

Proof from our wider performance work

211

unique leads in a franchise partner recruitment campaign for Euromaster (Meta Ads and Google Ads)

5M+

impressions in the same full-funnel Euromaster campaign

4,008%

ROAS in the summer season for Hotel Bania (Google Ads)

9.34k

conversions in that summer season, and 2,875% ROAS in September and October

What these results tell you

These are examples from our wider paid media work, not LinkedIn Ads results. For Euromaster we combined audience strategy, landing page messaging, Meta Ads, Google Ads, remarketing and conversion optimisation in one full-funnel campaign. For Hotel Bania we joined Google Ads, advanced analytics and a strategy built around seasonal demand. Read the Euromaster case study and the Hotel Bania case study. The approach we bring to LinkedIn is the same: strategy built on sales and business goals, not clicks.

Everything is professionally planned and the communication is great. Their work increased sales of new product groups in Poland and Austria, meeting our expectations.

Łukasz Kurpisz, CEO & Co-Owner (client review)

Credentials

Certificates confirm competence, but the best proof is the results our clients achieve.

Google Premier Partner 2026

We are in the top 3% of Google Ads agencies in Poland.

Microsoft Advertising Partner

We also grow sales beyond the Google ecosystem. See our Microsoft Ads services.

Rated by clients

Clutch rating 5.0 and Google rating 4.8.

How to choose a LinkedIn Ads agency

Check that the agency understands B2B sales, analyses lead quality, works with your CRM, creates content and creative, runs full-funnel campaigns, knows ABM, sets up proper measurement, reports pipeline rather than clicks and can tell you when LinkedIn is not the right channel.

At Double Digital we combine media, content, landing pages, tracking and sales data. Each of our specialists has at least five years of experience in running campaigns, data analysis and digital strategy. This page was last updated and reviewed on 1 August 2026 by Damian Dziergowski, CEO and founder of Double Digital.

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