Client and goal: a tourism icon in the Tatra Mountains
Hotel Bania Thermal & Ski in Białka Tatrzańska is an icon of Polish tourism — a luxury hotel, thermal pools and modern ski slopes. Families, couples and business guests choose it all year round.
When the hotel came to our digital agency in mid-June, the priorities were clear:
- Performance — maximise return on ad spend (ROAS) and increase bookings in the key seasons.
- Transparency and support — ongoing communication, regular reporting and fast responses to market changes.
- Modern solutions — modernising the campaigns in line with the latest Google Ads recommendations.
Our approach: audit, automation and seasonality
We started with a thorough audit of the ad accounts and the website, focusing on UX and analytics. Without clean data there are no good decisions — especially in a multi-layered travel and hospitality project.
In-depth audit and preparation — we identified the key areas to improve: account structure, conversion tracking and targeting, then prepared a strategy for both leisure and business guests.
Performance Max — we launched advanced automated campaigns that use Google's AI to personalise ads and maximise results.
Expanded account structure — we grew the account from a handful of campaigns to over a dozen, segmenting audiences better and managing the budget more precisely.
Ad messaging tailored to the hotel — we focused on the hotel's most important offers: stay packages, thermal pool access and the ski slopes.
Advanced analytics and optimisation — we fixed conversion tracking and optimised the campaigns in real time to keep performance high.
Seasonal promotion strategy — we matched the campaigns to each part of the year: winter, summer, spring and autumn.
In travel and hospitality, matching marketing to seasonality is critical. That is why the campaigns followed the guests' calendar instead of a “set it and forget it” approach.
Winter
Promoting the ski slopes and winter attractions.
Summer
Ads for family packages and thermal pool access.
Spring and autumn
Campaigns focused on relaxation, spa stays and business conferences.
Results tailored to your business.
We will match the strategy to your industry, seasonality and sales goals. Ask about a Google Ads management package.
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Timeline: from the audit to the following seasons
We started working together in June 2024. Below are the key stages and the Google Ads results for each period.
June 2024 – audit and preparation — the hotel came to us in mid-June. We started with an audit of the ad accounts, the website and analytics, fixed conversion tracking and rebuilt the account from a handful of campaigns to over a dozen.
1 July – 26 August 2024 – peak summer — Performance Max campaigns and ads for family packages and the thermal pools. Result: 4,008.30% ROAS, 1.59M impressions, 61.7K clicks and 9.34K conversions.
26 August – 28 October 2024 – after the season — we shifted the messaging to relaxation, spa stays and business conferences. Result: 2,875.85% ROAS with 794K impressions and 70.7K clicks.
Winter — promoting the ski slopes and winter attractions, in line with the guests' calendar.
23 February – 25 May 2026 – another year of working together — 1,920.34% ROAS, 3.21M impressions and 155K clicks.
Results that speak for themselves
With experience and consistent execution, we achieved very high efficiency — a high return on ad spend that held up outside the peak season too.
I am pleased to recommend Double Digital as experts in performance marketing and Google Ads. Our collaboration on campaigns for our two key brands — Hotel Bania **** Thermal & Ski and Terma Bania — has met our expectations.
The Double Digital team showed a deep understanding of the hotel industry and the water park sector. Thanks to their strategic approach, we not only increased direct bookings but also optimised our customer acquisition costs.
What do I value most about working with Double Digital?
- Analytical approach: every budget decision is based on hard data.
- Proactivity: the team regularly proposes new solutions and tests innovative ad formats.
- Transparency: clear reporting lets us follow results and return on ad spend as they happen.
- Availability: regular communication and quick responses to the changing needs of tourism and seasonal demand.
Double Digital is a trustworthy partner and real support in growing the business.
Translated from Polish.
Why trust us?
Our work with Hotel Bania shows how we combine specialist knowledge with a flexible, client-first approach. We respond to the needs of many audience groups — from leisure guests to business clients — and precisely match our activity to seasonal dynamics.
Working on the campaigns for Hotel Bania was an ambitious challenge. On the one hand, we had to respond to the needs of very different audiences — from individual guests to business clients. On the other, the campaigns had to match seasonal dynamics: skiers in winter, families with children in summer and conference guests in autumn. It was a multi-layered project that required focus and precision at every stage.
Summary
Running the Google Ads campaigns for Hotel Bania Thermal & Ski shows how we help companies achieve strong, measurable results. With the right strategy, modern tools and ongoing optimisation, we do more than generate revenue — we build long-term relationships based on trust and shared success.
If you are looking for an agency that will run your project with commitment, experience and attention to detail — we are ready to get to work.
