4× more contactsAppliance repair services · Poland
Google Ads
Google Ads management pricing: fee, setup and ad budget
Google Ads management pricing has three parts: your ad budget, paid directly to Google, a monthly management fee and a one-time setup fee. Our fees start from €340 per month for a simple local campaign and from €680 for ecommerce. All prices are excl. VAT.
- Google Premier Partner 2026
- Top 3% of Google Ads agencies in Poland
- Microsoft Advertising Partner
- Campaigns in 25 export markets
What Google Ads management costs
The ad budget is paid directly to Google. The monthly management fee pays for running and optimising the account. The one-time setup fee covers the work before launch, or before we take over an existing account. The figures below are indicative starting points, and the final quote depends on scope.
The ad budget is not included in the fee. If you spend €2,300 a month on ads and the fee is €570, then €2,300 goes to Google, not €2,870. A larger budget does not automatically mean a higher fee, because the fee follows workload. It rises when the scope grows, with more campaigns, markets, products, tests or reports.
We manage accounts with ad budgets up to about €115,000 per month. Large accounts and multi-market setups are quoted individually.
Google Ads management pricing by account type
Starting points for a quote. The ad budget shown is a typical range for each type of account and is paid to Google, not to us.
Local campaign or simple start
from €340
per month
One service or location with a limited scope.
- Setup from €340, one-time
- Ad budget from about €460 per month
- Flat fee
Service firm or nationwide campaign
from €570
per month
Several services, a wider area and regular lead generation.
- Setup from €570, one-time
- Ad budget about €1,150 to €6,850 per month
- Flat fee or hybrid
Ecommerce and Google Shopping
from €680
per month
Shopping, Performance Max, remarketing and sales campaigns.
- Setup from €690, one-time
- Ad budget about €1,850 to €22,900 per month
- Flat fee or hybrid
B2B and advanced lead generation
from €570
per month
A longer sales cycle, CRM integration and lead quality scoring.
- Setup from €570, one-time
- Ad budget about €1,150 to €11,450 per month
- Flat fee, hybrid or success fee
Large account or many markets
Individual quote
Multiple brands, accounts, countries or products with a complex structure.
- Setup quoted individually
- Ad budget about €4,600 to €114,500 per month
- Flat fee, hybrid or success fee
Prices excl. VAT. Fees and setup are starting points for a quote. Ad budget is paid directly to Google and is not part of the fee.
What the one-time setup can include
Setup is the work done before launch or before taking over an account, and its scope depends on whether the account is new or needs cleaning up. It should never be billed without a clear scope, and the offer should say which items later move into monthly management.
- An audit of the account and earlier campaigns
- Market, competitor and search term analysis
- Campaign structure design
- Ad and asset preparation
- Conversion tracking setup or repair
- Linking Google Ads with GA4, Google Tag Manager or Merchant Center
- Dashboard and reporting setup
- CRM or offline sales integration
What monthly management includes
Ongoing work goes well beyond the occasional bid change. The cheapest offers may cover only basic account upkeep.
- Budget pacing and spend control
- Analysis of campaigns, search terms, audiences and products
- Excluding low-value traffic
- Testing ads and messaging
- Managing bidding strategies
- Scaling effective campaigns and reducing weak ones
- Verifying conversion data
- Reporting and recommendations
- Advice on offer, feed, UX and sales process
Four billing models
| Model | How it works | Best when | Watch out for |
|---|---|---|---|
| Flat fee | A fixed monthly amount for a defined scope | You want predictable costs and a stable scope | Renegotiate when the project grows, for example new markets, brands or products |
| Percentage of ad budget | The fee is a share of ad spend | You want simplicity | It may not match the real workload, so use a minimum fee, thresholds or a cap |
| Hybrid | A fixed base plus a variable part tied to budget, scale or a pre-agreed result | The account may grow quickly or span several markets | Define the thresholds before work starts |
| Success fee | Payment tied to a measurable outcome such as revenue, margin, a qualified lead or a meeting | The result can be clearly defined and reliably measured | It needs a clear definition of success, a data source, rules for refunds and cancelled leads, and a split of credit between ads and sales. It is usually an add-on to a base fee |
What affects the price
Price follows workload, not budget size. The main factors are:
- The monthly ad budget, which does not automatically mean a percentage increase
- The number of campaigns, services and products
- The number of markets, languages and accounts
- The current state of the account and the setup work needed
- Analytics, integrations and sales data
- The scope of creative, feed and landing page work
- The pace of development and level of collaboration, including meetings, reporting and testing
What the fee may not cover
The problem is not the exclusions themselves but learning about extra costs after you sign. Ask what is billed separately, for example:
- Setup and account restructuring
- Advanced analytics
- Graphics, video and product photo sessions
- Landing pages and development work
- Feed management
- External tools and call tracking
- Campaigns in additional markets
- Custom reports and frequent meetings
How to compare Google Ads agency offers
Put the same questions to every agency:
- Is the quoted amount the fee alone, or the fee plus ad budget?
- How many campaigns, and of which types, are in monthly management?
- Is setup included or billed separately?
- How does the price change if the budget doubles?
- What is the reporting format, and how often are results reviewed?
- Are creative, feed work and landing pages included?
- Who owns the Google Ads account after the contract ends?
- What is the notice period, and is there a fixed-term commitment?
Pitfalls when choosing an agency
Choosing on the lowest price alone, no separation between ad budget and fee, a vague setup scope, percentage fees without a cap, a success fee without a definition of success, no analytics included, long notice periods, and an account owned by the agency, so you lose your history when you leave. Offers vary widely because scope varies, not necessarily because quality does.
Services this pricing covers
Google Ads for ecommerceShopping, Performance Max and remarketing tied to margin.B2B Google Ads agencyQualified leads, CRM data and lead scoring.Google Maps adsLocal campaigns for calls, routes and visits.Google Search Ads managementCapture existing demand with intent-based Search campaigns.Google Shopping agencyProduct ads managed by category and margin.
How to get an accurate quote
Send us your budget, the services you need, your markets and your current account. We will prepare a scope and billing model around them. Access to your account or a short audit makes the quote more accurate. Start with a free audit or contact us, and see our full Google Ads services.
Trusted by leading brands
Frequently asked questions
Get a quote for your account
Tell us about your budget, markets and goals. We will come back with a scope and billing model that fits, with the ad budget and our fee shown separately.
Get a quote