UK to EU Expansion with Google Ads | Double Digital

Google Ads for UK brands entering EU markets: market selection, local-language campaigns, feeds per country and Shopping through our own CSS in 21 European countries.

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Blog — Practical guides on Google Ads, Performance Max, campaign planning and analytics from the Double Digital performance team.
Blog Post — A step-by-step campaign plan: SMART goals, target audience and buyer personas, budget, and how a campaign plan differs from a marketing strategy.
Blog Post Performance Max — How to structure Performance Max for profitable scale: conversion tracking first, asset groups, audience signals, optimisation and common mistakes.
Meta Ads — Facebook and Instagram Ads built for sales: campaign structure, creative testing and tracking that shows which ads actually drive revenue.
Performance — A Google Ads audit by a Premier Partner team: account structure, keywords, conversion tracking and budget allocation, with prioritised fixes.
Case Studies — Campaign results with numbers: 4,008% ROAS for a hotel in the Tatra Mountains and 4× more contacts at half the cost per lead for a local service.
Case Study Seasonal Product — How Performance Max, a rebuilt account structure and seasonal messaging grew Google Ads results for Hotel Bania Thermal & Ski all year round.
Case Study Appliance Repair — A market-by-market Google Ads expansion that took a local appliance repair service from 384 to 1,585 monthly contacts while cost per contact halved.
Case Study Euromaster — How Meta Ads and Google Ads brought Euromaster 211 unique leads from potential franchise partners, with 5M+ impressions and a 2.5% conversion rate.
Contact — Tell us about your business and target markets. We reply with a concrete plan for Google Ads, Shopping or Meta Ads. Double Digital, Warsaw, Poland.
About — Double Digital is a Warsaw-based Google Premier Partner agency combining Google Ads, Meta Ads, analytics and strategy for clients across Europe.
Privacy — How Double Digital Sp. z o.o. processes personal data of website visitors, clients and candidates, which cookies we use and your rights under the GDPR.
Services — Digital marketing services from one team: Google Ads, Meta Ads, SEO, AI Search, analytics, strategy and creative. Google Premier Partner 2026.
Services Google Ads — Google Ads agency running Search, Shopping, Performance Max, YouTube and Demand Gen for sales and qualified leads. Google Premier Partner 2026.
Services Google Ads Search Ads — Google Search Ads management built around valuable queries, not cheap clicks: intent-based structure and Smart Bidding. Google Premier Partner 2026.
Services Google Ads Google Shopping — Google Shopping agency for online stores: feed, Merchant Center, campaigns and margin-based measurement in one system. Google Premier Partner 2026.
Services Google Ads Performance Max — Performance Max agency combining Google's automation with measurement, feeds, audience signals and creative in one system. Google Premier Partner 2026.
Services Google Ads Youtube Ads — YouTube Ads agency turning attention into business results: strategy, audiences, video creative and measurement in one team. Google Premier Partner 2026.
Services Google Ads Demand Gen — Demand Gen campaigns across YouTube, Discover and Gmail, run by a Google Premier Partner 2026 team. Creative, audiences and measurement in one place.
Services Google Ads Remarketing — Google Ads remarketing built on behaviour, not one audience list. Segments, frequency control and incrementality tests from a Google Premier Partner 2026.
Services Google Ads Ecommerce — Google Ads for ecommerce built around margin, not just ROAS. Shopping, Performance Max, Search and remarketing from a Google Premier Partner 2026.
Services Google Ads B2b — A B2B Google Ads agency focused on qualified leads that reach your CRM. Search, remarketing and CRM-based measurement from a Google Premier Partner 2026.
Services Google Ads Google Shopping Css — How Shopping ads with a CSS work in Europe, and how we run Shopping and Performance Max campaigns through our own CSS, Feedve. Realistic savings.
Services Google Ads Google Maps Ads — Google Maps ads that drive calls, route requests and visits, tied to your Business Profile and call measurement. Run by a Google Premier Partner 2026.
Services Google Ads Pricing — Google Ads management pricing from €340 per month, with setup from €340. Flat fee, hybrid or success fee. Ad budget goes to Google. Prices excl. VAT.
Services Meta Ads Management — Done-for-you Meta Ads management: setup, audiences, creative, testing and reporting for Facebook and Instagram by a Google Premier Partner agency.
Services Meta Ads Optimisation — Meta Ads optimisation for live campaigns: audience tests, sharper ads, budget control and full conversion path analysis by a Google Premier Partner.
Services Linkedin Ads — LinkedIn Ads agency for B2B: precise job-title and account targeting, Lead Gen Forms, ABM and CRM-linked reporting. Google Premier Partner 2026.
Services Tiktok Ads — TikTok Ads agency for online shops and service businesses: strategy, creative testing, Pixel and Events API setup and optimisation for sales and leads.
Services Microsoft Ads — Microsoft Ads agency and Microsoft Advertising Partner: Bing Search, Shopping, Audience Ads and PMax with UET tracking, tested for profitability first.
Services Chatgpt Ads — Run ChatGPT Ads with an OpenAI Select Partner: intent mapping, context hints, product feeds, OpenAI Pixel and reporting tied to leads and sales.
Services Other Ppc Channels — Reach customers beyond Google with LinkedIn, TikTok, Pinterest, YouTube and Microsoft Ads. Channel selection, format testing and reporting on your return.
Services Other Ppc Channels Pinterest Ads — Pinterest Ads agency for ecommerce and product brands: catalogue and feed set-up, Shopping, Performance+, creative testing and sales-based reporting.
Services Performance Marketing — Performance marketing agency judged on ROAS, CPA and CPL, with GA4 and Looker Studio tracking, weekly tests and scaling only where return is proven.
Services Seo — Google Premier Partner SEO agency for European businesses. We report on non-brand traffic, enquiries and cost per organic customer, not rankings.
Services Seo Ecommerce Seo — Ecommerce SEO agency for online stores. We grow category and product visibility in Google and AI search and tie it to organic sales and revenue.
Services Seo B2b Seo — B2B SEO agency that reaches decision-makers and measures lead quality, not just traffic. Google Premier Partner with a 5.0 Clutch rating.
Services Seo Local Seo — Local SEO services for businesses with locations across Europe: Google Business Profile, reviews, NAP data and location pages. See costs and fit.
Services Seo International Seo — International SEO agency for companies expanding abroad: market choice, hreflang, localised content and local links. Clutch 2026 award winner.
Services Seo Technical Seo — Technical SEO services covering indexing, Core Web Vitals, migrations and AI bot access. We get fixes live and verify them, not just report.
Services Seo Content Seo — SEO content services built on search intent, topic clusters and internal linking. Content that earns visibility and drives sales. Google Premier Partner.
Services Seo Link Building — Link building services built on relevant, indexed publications, a natural anchor mix and transparent reporting, so you know exactly what you pay for.
Services Seo Sxo — SXO joins SEO, UX and analytics so your site wins visibility in Google and turns visits into enquiries and sales. See our process, metrics and costs.
Services Seo Seo Audit — Our SEO audit reviews technology, content, architecture and links, then turns the findings into a roadmap ranked by impact. Not a tool export.
Services Seo Seo Strategy — An SEO strategy that links demand, competition, site structure and content to revenue goals. A roadmap with owners, priorities and KPIs you can act on.
Services Seo Pricing — SEO pricing at Double Digital starts from about €460 a month excl. VAT. See ranges by project type, what the retainer covers and how we scope it.
Services Ai Search Optimisation — Get your brand cited and recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews. Diagnose, grow and monitor AI search visibility.
Services Ai Search Optimisation Ai Visibility Monitoring — Track how often ChatGPT, Gemini, Perplexity and Google AI Overviews name, cite and recommend your brand, with regular measurement against competitors.
Services Ai Search Optimisation Ai Visibility Audit — A structured audit of how ChatGPT, Gemini, Perplexity and AI Overviews present your brand: mentions, competitors, cited sources and gaps to close.
Services Web Analytics — Web analytics for ecommerce, B2B and service firms: GA4 and GTM set-up, conversion tracking, Consent Mode v2 and custom dashboards built on APIs.
Services Web Analytics Ga4 Gtm — Reliable GA4 and Google Tag Manager setup: audit, events and conversions, data layer, Consent Mode v2, reports and training. Know, don't guess.
Services Web Analytics Bigquery — BigQuery implementation for marketing: one source of truth for GA4, Google Ads, CRM and shop data, with automated connections and Looker Studio reports.
Services Cro Audit — A CRO audit shows what blocks conversions on your site and how to fix it: user behaviour, funnel, UX and copy, speed and a prioritised test list.
Services Strategy — Digital marketing strategy built on data and business goals, then implemented across SEO, ads and content. Rated 5.0 on Clutch. Book a free consultation.
Services Strategy Marketing Strategy — Marketing strategy that starts with your goal, then maps audience, channels, budget and roadmap. We implement it ourselves. Rated 5.0 on Clutch.
Services Strategy Communication Strategy — Communication strategy that defines what your brand says, to whom and how: personas, tone of voice, key messages and channels. Rated 5.0 on Clutch.
Services Strategy Marketing Consulting — Marketing consulting for boards and marketing teams: analysis of current activity, channel priorities and support with key decisions. Free consultation.
Services Strategy Marketing Outsourcing — Marketing outsourcing with a ready team: strategist, performance specialist, analyst and creative. No recruitment costs, measurable results.
Services Strategy Premium Product Marketing — How to sell high-ticket products globally with digital. A model built on 3.5+ years working with a leading European yacht manufacturer.
Services Strategy Big In Ai — BIG in AI: we create your brand's Big Idea from real insights, then build an AI assistant that keeps your team's communication consistent.
Services Marketing Training — Google Ads and digital marketing training for your team, in-house or online. Analytics, strategy, performance and AI, tailored to your market.
Services Creative Graphic Design — Graphic design for ads, social media and landing pages, built around your goals. Briefed, refined in iterations and ready to use in your campaigns.
Services Creative Video And Animation — Video ads and animation production from stock footage, AI material and your own assets. Short spots, data animations and performance video.
Services Creative Key Visual — Brand key visual design that gives your ads, social media, website and email one recognisable look. Templates, performance graphics and motion.
Services Social Media — Social media management agency for Facebook, Instagram and LinkedIn. Strategy, content, moderation and analysis tied to real business goals.
Services Social Media Facebook — Facebook page management for brands: audit, content and ad campaigns, tested and optimised with data. Clear reports and concrete next steps.
Services Social Media Instagram — Instagram management covering strategy, content and ad campaigns for the feed and Stories, built to turn followers into customers.
Services Social Media Linkedin — LinkedIn company page management built around leads, not empty posts. Strategy, content and reach by industry, job title and company size.
Industries Ecommerce — Ecommerce marketing agency for online stores: product feed, Google Shopping, Performance Max and Meta in one team. Google Premier Partner 2026.
Industries B2b — B2B marketing agency using Google Ads, LinkedIn Ads and SEO to reach decision-makers and cut cost per lead. Google Premier Partner 2026.
Industries Service Businesses — Marketing for service businesses: Google Ads, local SEO, Meta Ads and call tracking in one system that measures lead quality, not just form fills.
Scale Your Marketing — Scale marketing without losing profit: we check margin, CAC and marginal ROAS first, then grow Google Ads, Meta, SEO and new markets in a 30/60/90 plan.
Switch Agency — Switch marketing agency without losing data or momentum: we audit accounts, keep campaigns running and leave ownership with you. Confidential first call.
Ppc Agency — How to choose a PPC agency, and what we run for you across Google, Microsoft, Meta, LinkedIn and TikTok. Google Premier Partner 2026, Clutch rating 5.0.
Content Marketing Agency — Content marketing agency that ties every article, product page and video to a keyword, funnel stage and revenue. Google Premier Partner 2026, Clutch 5.0.
Multichannel Marketing Agency — Multichannel marketing agency joining Google Ads, Meta, TikTok, email and SEO into one funnel with cross-channel attribution. Google Premier Partner 2026.
Google Ads Agency Uk — Google Ads management for UK ecommerce and B2B brands by a Google Premier Partner. Shopping through our own CSS, fees from £290 a month, one hour from London.
Uk To Eu Expansion — Google Ads for UK brands entering EU markets: market selection, local-language campaigns, feeds per country and Shopping through our own CSS in 21 European countries.
Competencies — Double Digital competencies: Google Ads, Meta Ads, SEO, analytics and CRO in one growth system, from single channels to multi-market projects.
Our Story — Double Digital history: founded in 2020, grown from a first client at about €690 a month into a fully remote agency and Google Premier Partner 2026.
Authors — Meet the Double Digital experts behind our strategy, paid media, SEO and operations. See each specialist's role, focus areas and background.
Authors Damian Dziergowski — Damian Dziergowski is CEO and Founder of Double Digital. Strategy, performance marketing and AI across Google Ads, SEM and ecommerce.
Authors Damian Szeffer — Damian Szeffer is a Performance Specialist at Double Digital, running Google Ads, Meta Ads and LinkedIn Ads campaigns. See his expertise.
Authors Natalia Kobielska — Natalia Kobielska is Operations & Administration Manager at Double Digital: invoicing, tenders, partnerships and client relations.
Authors Maciej Kulkowski — Maciej Kulkowski is Head of SEO at Double Digital, combining SEO with process automation and AI without coding. See his expertise.
Authors Agnieszka Szczepaniak — Agnieszka Szczepaniak is an SEO Specialist at Double Digital, with experience in Google Discover, technical SEO, AI and international SEO.
Google Premier Partner — Double Digital is a Google Premier Partner 2026, in the top 3% of Google Ads agencies in Poland. See what the status means for your campaigns.
Partner Programme — Join the Double Digital agency partner programme: refer companies that need Google Ads, SEO or paid social and we handle sales and delivery.
Case Studies Addvena Pet Food Sales Doubled In2 Months — Addvena.pl, an online pet food shop, grew sales 100% in 2 months with no additional ad costs, using A/B tests, focused scaling and better product content.
Case Studies Aesthetic Clinic47 Percent Lower Cpa — An aesthetic medicine clinic cut cost per conversion by 47% and got 62% more visits through local Google Ads, remarketing and A/B tests.
Case Studies Automotive Local Ads1100 Calls2400 Routes — A hyper-local Google Ads and Google Maps Ads campaign for an automotive business generated 1,100+ phone calls and 2,400+ routes to its location.
Case Studies Automotive Meta Ads119 Leads30 Days — How a new Meta Ads lead generation strategy brought an automotive business 119 valuable leads in 30 days: segmentation, simpler forms, A/B tests.
Case Studies Disinfection Equipment Seo Top10 Keywords Up81 — SEO for a B2B seller of disinfection and cleaning equipment: 81% more keywords in Google's top 10 and 123% more in the top 50 within a few months.
Case Studies Elektryk24warszawa Local Ads — How local Google Ads, Meta Ads remarketing and Google Maps visibility gave Elektryk24Warszawa a steady flow of 5 enquiries per day in Warsaw.
Case Studies Fashion Ecommerce1074 Roas — Google Ads and Meta Ads delivered a ROAS of 1,074% and about €34,000 (PLN 150,000) in sales for an online fashion retailer.
Case Studies Grupa590 Recruitment Cpa Down55 — How we cut cost per conversion by 55% for recruitment agency Grupa590.pl with Google Ads: segmented campaigns, traffic filtering and shorter forms.
Case Studies Hr Recruitment Seo Top10 Keywords Up215 In12 Months — SEO for an HR and recruitment business: 215% more keywords in Google's top 10 and 380% more in the top 50 in 12 months, with more organic leads.
Case Studies Kalendarzecsk Seasonal Product Google Ads — KalendarzeCSK.pl lifted its conversion rate from 2.56% (Nov 2023) to 8.78% (Nov 2024), with cost per conversion down 36%, after a Google Ads clean-up.
Case Studies Lingerie Store Roas1066 Performance Max — A lingerie shop reached ROAS 1066% (earlier strategies: 536%) with Performance Max, sales up 280% and CPA down 40%, with no increase in budget.
Case Studies Luxury Yachts20 Orders In5 Days — A digital campaign plus a US trade show turned premium leads into 20 yacht orders in a 5-day event. Reported sales value: +€5 million.
Case Studies Mebleskywood Local Campaign Orders Up64 — A local Google Ads campaign for premium furniture maker MebleSkywood.pl raised the number of orders by 64% and cut cost per acquisition by 32%.
Case Studies Medical Ecommerce12 Percent Conversion Rate — An online medical store reached a 12% conversion rate and 95% higher online sales with Performance Max, Google Shopping and UX improvements.
Case Studies Mobile App Installs Meta Google App Campaigns — Meta Ads and Google App Campaigns cut a mobile app's cost per install below about €0.69 (PLN 3) and lifted installs by 65% on the same budget.
Case Studies Oaklystore Uk800 Roas — How we reached 800% ROAS and +65% conversions for UK premium furniture shop OaklyStore.com by optimising Google Ads, feeds and remarketing.
Case Studies Online Pharmacy Seo Top10 Keywords Up110 — How SEO grew an online pharmacy's top-10 keywords by 110% and top-50 keywords by 230% in a regulated sector with limits on paid advertising.
Case Studies Pet Food Seo Top10 Keywords Up130 — How SEO and content marketing grew a small pet food producer's top-10 keywords by 130% and top-50 keywords by 290% in a highly competitive category.
Case Studies Pet Store1287 Roas Google Ads — A pet food and accessories store reached a ROAS of 1,287% and 52% more conversions with segmented product campaigns and dynamic remarketing.
Case Studies Premium Furniture37m Eur In4 Months — How we added about €3.7 million (PLN 16 million) in revenue for a premium furniture maker in 4 months, with conversions up 78% and CPA down 35%.
Case Studies Public Sector Viral Campaign85m Impressions — A campaign on Facebook, Instagram, TikTok and YouTube reached 85 million impressions, 3 million unique reach and 1.8 million interactions in 21 days.
Case Studies Recycling75 Percent More Quote Requests — A recycling business grew quote requests by 75% with precise Google Ads, a conversion-focused landing page, remarketing and Meta Ads creative tests.
Case Studies Roletki24 Google Ads — How we lowered cost per contact for Roletki24, an online window coverings shop, with Google Ads: keyword exclusions, bidding changes and form tests.
Case Studies Social Campaign18m Interactions — A social campaign delivered 1.8 million interactions, +240% organic shares and a 7.2% average CTR through content strategy and micro-influencers.
Case Studies Stonemasonry Seo Top10 Keywords Up310 In11 Months — SEO for a stonemasonry business: 310% more keywords in Google's top 10 in 11 months, with steady organic traffic growth and better conversion from SEO.
Case Studies Stonemasonry Store Roas3100 Performance Max — An ecommerce campaign on Performance Max reached ROAS 3100% and +280% conversions: about €230,000 (PLN 1 million) in sales on a PLN 30,000 budget.
Case Studies Toy Vending Roas1000 Plus Google Ads — A toy vending client went from ROAS 300% to ROAS above 1000% by cutting wasted Google Ads spend: sales value up 229%, cost per conversion down 64%.
Case Studies Travel Google Ads400 Leads2000 Euro — A B2C Google Ads lead campaign for a travel business: 400 leads on a €2,000 budget, with high-quality enquiries at a low cost.