Case study · MebleSkywood.pl

MebleSkywood.pl: orders up 64% and CPA down 32% with local ads

We ran a local Google Ads campaign for MebleSkywood.pl, a producer of premium furniture whose sales depend heavily on its local market. The campaign raised the number of orders by 64% and cut the cost of acquiring a customer (CPA) by 32%.

Google AdsGoogle Local campaignsGoogle MapsYouTubeSearch networkPoland (local campaign)

+64%

orders

-32%

CPA

Client: MebleSkywood.pl
Industry: Premium furniture production
Market: Poland (local campaign)
Channels: Google Ads, Google Local campaigns, Google Maps, YouTube, Search network

The client and the goal

MebleSkywood.pl is a producer of premium furniture. Its local market plays a key role in its sales.

The goal of the campaign was to increase the number of orders and to lower the cost of acquiring a customer in the local area, without overspending on reach that does not work. We ran it in Google Ads.

The challenge

Competition was high and advertising costs were rising. Winning new customers was becoming more expensive, and conversions were irregular.

The question was how to grow sales for a local business. The budget had to stay focused on people who could actually use the offer.

What we did

We combined precise local targeting with automation. The campaign had four parts.

Location as the key
We limited the campaigns to users who could actually take up the offer. This raised the conversion rate.
A message that fits the place
In the ad creatives we stressed the proximity of the brand and the option of fast order fulfilment in the region.
Budget optimisation
We excluded the areas that generated clicks but did not lead to conversions, so that spend followed real results.
Google Local campaigns
We combined ads on Google Maps, YouTube and the search network to increase visibility as much as possible.

Results

+64%

growth in the number of orders

-32%

cost of acquiring a customer (CPA)

What the results mean

Both figures come from the same local campaign, so more orders were won at a lower cost per customer.

Orders. The number of orders rose by 64%. The campaign attracted customers who were ready to buy more effectively.

CPA. The cost of acquiring a customer fell by 32%. Local targeting cut unnecessary spend.

Brand recognition. Brand recognition in the region grew, as users searched more often for brand phrases linked to the MebleSkywood offer.

Terms used in this case study

CPA (cost per acquisition) is the average cost of winning a new customer in an advertising campaign.

Conversion is an action by a user that leads to a purchase or a contact.

Conversion rate is the share of users who bought, compared with the number of visits to the site.

Local targeting means setting a campaign so that it reaches people in a defined region.

The takeaway

A precise local campaign can scale sales without raising advertising costs.

Selling to a local market?

If your costs per customer are rising and your conversions are uneven, we can show you where local targeting could help. Start with a free audit, see our Google Maps ads service, or talk to us.