Pinterest Ads agency: turn inspiration into sales

A Pinterest Ads agency designs, runs and optimises paid campaigns on Pinterest, a visual search engine where people look for ideas and plan purchases, often before they have chosen a brand. We do this for ecommerce and product brands, with one goal: turning inspiration into sales you can measure.

Pinterest ads appear on the home feed, in search results and among related Pins, and they are labelled as ads. The key difference from other platforms is intent. A person planning a renovation, a wedding or a new wardrobe is gathering ideas. Saving a Pin is not an order, so goals, creative and measurement have to match the stage of the purchase. It is one of the other PPC channels we run within our wider performance marketing work.

The system matches an ad to the campaign goal, the content of the Pin, user data and targeting settings. In manual campaigns you steer with interests, keywords and your own audiences. In Performance+, the system makes more of the decisions.

In Pinterest Shopping, the catalogue describes each product's name, image, price, availability and page address. Once it is connected, we check data quality and group products by category, season, margin, potential or performance.

A retail catalogue requires the fields id, title, description, link, image_link, price and availability. item_group_id is needed in some cases, for example when products come in variants. Check Pinterest's current product specifications before you build the feed.

Our feed audit covers whether name, price, variant and availability match your site, whether links and parameters are correct, image quality, unique identifiers, update frequency and how the range is split for budget optimisation. A stale price, a broken link or an unavailable product causes losses that good creative cannot fix. We bring feed experience from Google Shopping and our own Comparison Shopping Service (CSS), Feedve.

In manual campaigns we target by interests (such as living room furnishing), keywords (precise buying phrases), location and your own audiences. Pinterest keywords describe style, use, occasion, problem and inspiration as well as products, for example "small bedroom ideas", "loft bathroom" or "autumn outfits". For a home and living store we combine product, style, need and occasion. We set match types and negatives to cut unrelated queries.

Performance+ automates campaigns for selected goals: consideration, leads and sales. It is not the equivalent of Google's Performance Max. The level of control, audience selection and settings differ, and manual interests and keywords do not work the same way inside it. With more decisions left to the system, creative, conversion signals and the catalogue matter even more. Automation needs enough conversion events, so we verify measurement, budget and conversion volume first, rather than choosing it to click less.

Pinterest Tag records on-site activity such as product views, add-to-basket and purchases. Conversions API sends events from the server. They can complement each other but must be configured so that transactions are not counted twice. We check order values, currency, event IDs, product parameters, conversion attribution and consent compliance.

We compare Pinterest data with GA4 and your shop system. Some discrepancy is normal, because attribution windows and models differ. We never add up revenue attributed by Google, Meta and Pinterest, because each panel can claim a share of the same customer journey. Our GA4 and Tag Manager implementation service covers the set-up.

Remarketing reaches people who visited the shop, viewed products or took another important action, including catalogue remarketing that promotes related products. It needs working audiences, a correct tag, consent-compliant tracking and realistic traffic, because a small audience may not be enough to deliver. We combine it with acquiring new customers rather than relying on people who already know the brand.

Landing pages matter as much as ads. People should land on the product or category they saw in the ad, not the home page. We check consistency between image, variant and promise, mobile speed, clear terms such as price, delivery, availability and returns, a simple purchase and trust signals. Where conversion is weak, we review the whole path. A CRO audit can go deeper.