Which PPC channels beyond Google Ads should I consider?

The main options are LinkedIn Ads, TikTok Ads, Pinterest Ads, YouTube Ads and Microsoft Ads. Which of them fit depends on your industry, your audience and your goal. We start from where your customers make decisions and test from there.

Is LinkedIn Ads only for B2B?

LinkedIn is the main platform for B2B because you can reach specialists, managers and decision-makers by industry, job title, company and skills. It offers lead generation ads, sponsored posts and InMail, plus retargeting of people who have already shown interest. Our LinkedIn Ads page has the detail.

Does Pinterest work for ecommerce?

Pinterest works like a visual search engine where people look for ideas and plan purchases. It supports product campaigns and catalogues for ecommerce, as well as inspiration ads for trends and collections. See Pinterest Ads for how we run it.

Why add Microsoft Ads if I already use Google Ads?

Part of your audience searches on Bing and uses Microsoft Edge, and Microsoft Ads is how you reach them. Targeting can also integrate LinkedIn data. Less competition and lower click costs than on Google are often cited as an advantage, which we treat as something to test in your account rather than assume. See Microsoft Ads.

How do you decide how to split the budget between channels?

We do not set a fixed split in advance. We test audiences and formats, review the results and move budget towards what delivers the best return. Reports show that return clearly, so the decision is based on outcomes.

Can you run these channels across several countries?

Yes. We run campaigns on 25 export markets and plan each channel around the audience and conditions of the market in question. Contact us to discuss which markets and platforms fit your business.

Paid media

PPC channels beyond Google: reach buyers where they decide

Your customers do not use only Google and Facebook. They are on LinkedIn, TikTok, Pinterest, YouTube and Bing too. We build PPC campaigns on these channels and tie them to a business goal, not to clicks.

Talk about your PPC strategy See case studies

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

PPC channels beyond Google, and how to choose between them

PPC channels beyond Google are the paid platforms where your customers spend time and make decisions outside Google Search: LinkedIn, TikTok, Pinterest, YouTube and Microsoft Ads on Bing. A media mix built on two platforms leaves part of the decision journey unmanaged. We build and run campaigns on these channels with one aim: moving people towards a decision, not collecting clicks.

Each channel has its own audience, formats and rules, so there is no copy-and-paste strategy. We start from your business, your industry and your goals, then choose the channels worth testing. If you already run Google Ads, these channels add reach to it rather than replace it. We run campaigns on 25 export markets, so multi-country set-ups are part of our normal work.

Five channels, five different jobs

Each channel has its own page with the full detail.

LinkedIn Ads

B2B campaigns aimed at specialists, managers and decision-makers.

Learn more

TikTok Ads

Interactive video ads that engage people and sell.

Learn more

Pinterest Ads

Reach people who are planning purchases and looking for inspiration.

Learn more

YouTube Ads

Video that earns attention, from awareness to remarketing.

Learn more

Microsoft Ads

Ads on Bing and Microsoft platforms, reaching the part of your audience that searches there.

Learn more

What each channel offers

A quick comparison of where each platform is strongest and what you can do on it.

Channel	Best for	Targeting and formats
LinkedIn Ads	Reaching professionals and decision-makers in B2B	Targeting by industry, job title, company and skills. Lead generation ads, sponsored posts and InMail. Retargeting of people who have already shown interest.
TikTok Ads	Brand awareness and dynamic sales campaigns	Mobile-first video. Targeting driven by algorithms and behaviour. Creator campaigns. Interactive formats such as full-screen ads, challenges and branded effects.
Pinterest Ads	People looking for ideas and planning purchases	Product campaigns and catalogues for ecommerce, plus inspiration ads for trends and collections. Targeting by interests, search phrases and activity.
YouTube Ads	Attention, brand building and sales through video	In-stream, discovery and bumper ads. Targeting by interests, phrases and behaviour. Remarketing to site visitors.
Microsoft Ads	Reaching people who search on Bing and use Microsoft Edge	Ads on Bing and Microsoft platforms. Targeting that integrates LinkedIn data. Campaigns adapted to the Microsoft search engine.

How we choose and run your channels

The process is the same on every platform, even though the creative and settings are not.

Start with the decision
We look at where your customers make decisions, not at which platform happens to be fashionable.
Choose audiences and channels
We match your industry and goals to the channels worth testing and define the audience for each one.
Test formats
Every channel has its own formats. We test them against each other instead of assuming which will win.
Optimise the budget
We adjust tests, analysis and budgets on an ongoing basis, moving spend towards what delivers.
Report on return
Reports show the return on your investment, not only clicks and impressions, so you can see what each channel is worth.

A click is only the beginning

A click matters only if it leads somewhere. We plan each campaign around what happens next: the landing page, the follow-up and the conversion. That is why we connect ad platforms with web analytics and review landing page performance, including through a CRO audit where it makes sense.

The same thinking applies to retargeting. LinkedIn and YouTube, for example, let you return to people who have already shown interest, so spend on awareness can feed later conversion campaigns.

To see how paid channels, creative and analytics fit into one plan, read about our performance marketing service.

When another channel is worth adding

These are the questions we ask before we recommend a new platform.

Do your customers actually spend time on this platform, or mainly on search?
Does its targeting match the people who buy, such as job titles, interests or behaviour?
Can you produce creative in the format the channel needs, for example video for TikTok and YouTube or visual catalogues for Pinterest?
Can conversions be tracked well enough to judge the channel on business results?
Is there enough budget for a test that runs long enough to teach you something?
Is your Google Ads account already working? A new channel works best as an addition to a healthy core, not as a rescue.

Why work with Double Digital on PPC

Precise targeting

Campaigns matched to your target group on each platform.

Ongoing optimisation

Tests, analysis and adjustments as results come in.

Transparent results

Reports that show the return on your investment.

Partner credentials

Google Premier Partner 2026, Microsoft Advertising Partner and OpenAI Select Partner, and named a Top PPC Company in Poland by Clutch in 2026.

A strategy fitted to your business

Every channel has its own character, so the strategy has to fit your industry and your goals. Beyond the five channels above, we also run ChatGPT Ads as an OpenAI Select Partner and Meta Ads for paid social.

Tell us what you want to achieve and we will recommend where to test first, and where to stay with Google. You can start with a conversation about your campaign.

Trusted by leading brands