Which KPIs do you report on?

ROAS, CPA and CPL are our hard KPIs, alongside the revenue each campaign generates. We report them in GA4 and Looker Studio, so you can see what works and what does not.

Which channels do you use?

Mainly Google Ads (Search, Performance Max, Shopping and YouTube), Meta Ads and LinkedIn Ads, plus Microsoft Ads, ChatGPT Ads and other PPC channels where they fit. We select channels by your goal and industry.

How does a performance engagement start?

With an audit and analysis of the account. We look for wasted budget and verify conversion tracking in GA4 and Google Tag Manager. Strategy, channel selection and targeting follow from what the data shows.

How quickly will I see results?

We test and iterate weekly on bids, creative and ad groups. The figures on this page describe what our reporting shows after three months, but timing and size of results depend on your sector, offer, budget and starting point. We do not promise a specific outcome.

When do you increase the budget?

Only where return on investment is proven. We scale what works and cut what does not deliver, so extra budget goes to the campaigns that earn it.

Can I see performance whenever I want?

Yes. You get a live Looker Studio dashboard that is available at any time, so you do not have to wait for a report.

Do you work with companies outside Poland?

Yes. We run campaigns on 25 export markets, and our team works remotely from Poland. Get in touch to discuss your markets.

Performance marketing

Performance marketing agency: results, not promises

We run paid media, analytics and optimisation as one system, judged on ROAS, CPA and CPL rather than clicks. Every part of your budget has a goal and is optimised for return.

Talk to our team See case studies

Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What is a performance marketing agency?

A performance marketing agency manages paid campaigns and is accountable for measurable outcomes, such as ROAS, CPA and CPL, instead of reach or clicks. Each campaign has a KPI and is optimised for return on investment, so that the budget works towards your profit rather than disappearing into an ad panel.

At Double Digital that means one team and one plan across Google Ads, Meta Ads, LinkedIn Ads and newer channels such as ChatGPT Ads, with analytics built in from the start. We care about sales and qualified leads, not about clicks for their own sake.

Four principles behind our performance work

Full measurability

You know how much revenue each campaign generates, in GA4 and Looker Studio.

Accountability for results

ROAS, CPA and CPL are hard KPIs, not a promise in a proposal.

Fast tests and optimisation

A/B tests, wasted-spend analysis and conversion improvements, based on data rather than guesswork.

Return on investment

The aim is a real business result, not empty statistics.

Our performance marketing process

Five stages, from diagnosis to scaling.

Audit and account analysis
We find wasted budget and verify conversion tracking in GA4 and Google Tag Manager, so we know what is really burning money. A Google Ads audit is a typical starting point.
Strategy and channel selection
We choose from Google Ads (Search, Performance Max, Shopping and YouTube), Meta Ads and LinkedIn, matched to your goal and industry.
Precise targeting
We segment audiences and personalise messages based on data.
Optimisation and A/B testing
We iterate weekly on bids, creative and ad groups, and take decisions from GA4 data.
Scaling results
We raise budgets only where return on investment is proven.

How we differ from a channel-by-channel agency

The middle column describes a common pattern in the market, not any particular agency.

Area	Channel-by-channel agency	Our approach
Approach	Google Ads, SEO and Meta Ads run separately	Performance, SEO, analytics, UX and technology combined in one growth system focused on results
Strategy	Starts with the campaign: settings first, meaning later	Starts with a diagnosis of your business, margin, customer journey, data, offer and conversion
Performance	Campaigns are run, often without deep control of profitability	Optimisation for real return, so the budget works instead of vanishing into the panel
Analytics	Reports full of numbers but without clear conclusions	Data leads to decisions: what works, what burns budget, where the potential is
AI	AI is tested without a process or a real effect on results	AI where it speeds up analysis, optimisation and production, not blind automation
Team	One specialist handles too many topics	Access to a team across performance, SEO, analytics, UX, content and strategy
Communication	Slow, general answers and a monthly report	Proactive contact, concrete recommendations and clear priorities
Results	A lot of activity and reports, unclear impact on the business	We scale what works and cut what does not deliver

Measurable from day one

Performance marketing only works if you can trust the numbers. That is why web analytics is part of every engagement rather than an add-on. We check conversions in GA4 and Tag Manager before we spend, and we report revenue per campaign in GA4 and Looker Studio.

You also get a live Looker Studio dashboard that you can open at any time, without waiting for a report. If your tracking needs work first, we fix that before we scale spend.

What our reporting shows after three months of working together

1,066%

average campaign ROAS

60%

cheaper leads at the same or a lower budget

280%

sales growth in ecommerce and B2B campaigns

How to read these figures

These figures come from our own campaign reporting. They are examples of what performance-led management can achieve, not a promise. Results depend on your sector, offer, budget and starting point.

Channels we manage

We choose channels for your goals, not the other way round.

Google Ads

Search, Performance Max, Shopping and YouTube.

Learn more

Meta Ads

Paid social on Facebook and Instagram, built for sales and remarketing.

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LinkedIn Ads

B2B campaigns aimed at specialists and decision-makers.

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Microsoft Ads

Reach people who search on Bing and Microsoft platforms.

Learn more

ChatGPT Ads

A new performance channel, run by an OpenAI Select Partner.

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TikTok, Pinterest and more

Other PPC channels, chosen by where your customers decide.

Learn more

Why Double Digital

A data-led, transparent and flexible way of working, backed by the following credentials.

Google Premier Partner 2026, a status held by the top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner and OpenAI Select Partner
Clutch rating 5.0 and Google rating 4.8
Clutch 2026 awards in Poland, including Top PPC Company, Top Bing Advertising Company and Top Ecommerce Marketing Agency
Campaigns running on 25 export markets
Our own Comparison Shopping Service (CSS), Feedve, for product feed work
Decisions based on analysis, reports that make sense and actions fitted to your goals

Performance beyond paid media

Paid media is rarely the whole story. SEO builds visibility that compounds, AI search optimisation keeps you visible where people now ask questions, and a CRO audit shows where visitors drop out of the funnel. We connect these with your campaigns so that growth is planned as one system.

If you want to understand where your current budget is going, start with an audit. Contact us and we will tell you what we would check first.

Trusted by leading brands