Case study

How SEO lifted an online pharmacy's top-10 keywords by 110%

Online pharmacies are among the hardest sectors for SEO. Regulation limits paid ads for some products, and competition in organic results is intense. We ran SEO for an online pharmacy and grew its keywords in Google's top 10 by 110% and its keywords in the top 50 by 230%.

SEOContent marketingPoland

+110%

keywords in Google's top 10

+230%

keywords in Google's top 50

Industry: Online pharmacy (regulated sector)
Market: Poland
Channels: SEO, Content marketing

The client and the goal

The client is an online pharmacy. We keep the brand anonymous. It needed a strategy that would grow its visibility and the traffic to its site despite the limits on paid marketing in its sector.

The route was organic search. The results below came through SEO, without paid advertising.

The challenge

Online pharmacies are one of the harder sectors for SEO. Regulation restricts advertising for some products, and competition in organic search results is huge.

The question was how to win a better position in Google in a regulated industry. The answer had to rest on content quality and technical optimisation, not on ad spend.

What we did

We combined technical SEO with better content. The work had four parts.

Technical SEO audit
We found errors in how the site was indexed and optimised its structure. Indexing means Google adds a page to its database and can show it in results. This is the starting point of any technical SEO project.
Valuable content
We built a blog with guides on medical topics and answers to users' questions. See our approach to SEO content.
Category and product descriptions
We expanded category pages and product descriptions so that they matched search intent better. Search intent is the goal a user has when typing a phrase into Google.
Link profile
We earned valuable links from other websites to increase the authority of the domain. Read more about link building.

Results

+110%

more keywords in Google's top 10

+230%

more keywords in Google's top 50

What the results mean

Top 10. Keywords in the top 10 rose by 110%. The site began to appear on the first page of Google's results.

Top 50. Keywords in the top 50 rose by 230%. That means more queries that can generate traffic.

Organic traffic. Organic traffic also increased. More users reached the site without additional advertising costs.

In this case study, top 10 and top 50 mean the number of keywords for which the site ranks among the first 10 or the first 50 results in Google.

Terms used in this case study

Technical SEO is the optimisation of a site for how a search engine works: speed, structure and indexing.

Content marketing is a strategy built on creating valuable content for users.

Backlinks are links from other websites that point to your site and increase its authority.

The takeaway

SEO for online pharmacies needs a strategy built on the quality of content and on technical optimisation.

Working in a regulated sector?

If rules limit what you can say in paid ads, organic search can carry more of the load. We can audit your site and show you where visibility is being lost. Explore our SEO services, start with an SEO audit, or talk to us.