Case study

How SEO lifted a stonemasonry firm's top-10 keywords by 310%

We ran SEO for a stonemasonry business that already had stable organic traffic but needed to scale its visibility in Google. In 11 months, its keywords in the top 10 rose by 310%, and conversion from organic traffic improved.

SEOContent marketingLink buildingPoland

+310%

keywords in Google's top 10

11 months

period covered

Industry: Stonemasonry
Market: Poland
Channels: SEO, Content marketing, Link building
Period: 11 months

The client and the goal

The client is a stonemasonry business. We keep the brand anonymous. It already had stable organic traffic, but it needed to scale its visibility in Google.

The goal was to dominate organic search results for the phrases that matter in its industry. That meant a long-term SEO strategy that increases the number of valuable keywords in the top 10.

The challenge

Stable traffic is a good base, but it is not growth. The client wanted more of the valuable positions in Google, and in SEO the key is a long-term strategy.

The challenge was to build that plan and to keep adding keywords in the top 10 over time.

What we did

We took a comprehensive approach to SEO. It had four parts.

Competitor and keyword strategy analysis
We looked for gaps and opportunities for growth.
Content structure optimisation
We improved the hierarchy of headings, the meta descriptions and the internal linking. This kind of work sits within technical SEO.
A valuable link profile
We earned links from authoritative websites. Read more about link building.
Regular expert articles
We published expert articles on a regular basis to strengthen the position of the domain. See how we approach SEO content.

Results

+310%

more keywords in Google's top 10

11 months

period covered

What the results mean

The headline figure covers the whole project. In 11 months, the number of keywords for which the site ranks in the top 10 grew by 310%, and conversion from organic traffic improved alongside it.

Top 10. In 11 months, keywords in the top 10 rose by 310%. That is a markedly higher number of valuable positions in Google.

Organic traffic. Organic traffic kept growing steadily, with more users arriving from search.

Conversion. Conversion from SEO traffic improved. Optimising the content increased sales from organic results.

Terms used in this case study

Top 10 is the number of keywords for which the site appears among the first 10 results in Google.

Link profile is the set of links pointing to a page. It affects the authority of the site in Google.

Search intent is the real goal of a user who types a phrase into Google.

Expert content means articles that raise the authority of a site and help it win higher positions.

The takeaway

SEO is a long-term investment. A well-planned strategy brings a competitive advantage that lasts for years.

Ready to scale your organic visibility?

If your traffic is stable but your growth has stalled, we can show you where the gaps are. Explore our SEO services, start with an SEO audit, read about our SEO pricing, or talk to us.