Case study

How SEO lifted an HR firm's top-10 keywords by 215% in 12 months

We ran SEO for an HR and recruitment business with low visibility in organic search. In 12 months, its keywords in Google's top 10 rose by 215% and its keywords in the top 50 rose by 380%, with more leads from organic traffic.

SEOContent marketingPoland

+215%

keywords in Google's top 10, in 12 months

+380%

keywords in Google's top 50, in 12 months

Industry: HR and recruitment services
Market: Poland
Channels: SEO, Content marketing
Period: 12 months

The client and the goal

The client is a company in the HR and recruitment sector. We keep the brand anonymous. It came to us with a problem of low visibility in organic search results.

Our goal was to increase the number of keywords in Google's top 10 and to improve the quality of its organic traffic, using a long-term SEO strategy.

The challenge

How do you build lasting visibility in Google in a competitive sector? Earlier SEO campaigns had brought only small effects.

Without a long-term strategy, new content was not building the authority of the domain.

What we did

We combined technical SEO with content marketing. The work had four parts.

SEO audit and keyword strategy
We identified the valuable queries that can realistically generate sales. It all starts with an SEO audit.
Content optimisation
We matched the offer pages and the blog articles to the search intent of users. Read more about SEO content.
Internal linking structure
We expanded the structure of internal links and improved the connections between pages across the site.
Regular expert content
We published expert articles of high substantive value, which strengthened the authority of the brand in Google.

Results

+215%

more keywords in Google's top 10, in 12 months

+380%

more keywords in Google's top 50, in 12 months

What the results mean

Both keyword figures refer to the 12 months of the project. They measure the change in the number of keywords that rank in Google, not in traffic or revenue.

Top 10. Keywords in the top 10 rose by 215%. That is more valuable positions on the first page of Google.

Top 50. Keywords in the top 50 rose by 380%. The site had a wider reach in organic search results.

Leads. The number of leads from organic traffic increased. The client gained more qualified contacts thanks to content that matched users' needs better.

Terms used in this case study

Top 10 and top 50 are the numbers of keywords for which the site appears among the first 10 or the first 50 results in Google.

Internal linking is a strategy of connecting pages within one site.

Expert content means articles of high substantive value that strengthen the position of a domain.

Search intent is the goal of a user who types a given phrase into Google.

The takeaway

SEO is a long-term game. When it is run well, it brings lasting results without the need to raise the advertising budget.

Want your services to be found in Google?

If earlier SEO work has brought little, we can show you where a long-term plan would start. Explore our SEO services, read about our SEO pricing, or talk to us.