Case study

How SEO lifted a pet food producer's top-10 keywords by 130%

We ran SEO and content marketing for a small producer of high-quality pet food that sells online in one of ecommerce's most competitive categories. Its keywords in Google's top 10 rose by 130%, and its keywords in the top 50 rose by 290%.

SEOContent marketingPoland

+130%

keywords in Google's top 10

+290%

keywords in Google's top 50

Industry: Pet food production, ecommerce
Market: Poland
Channels: SEO, Content marketing

The client and the goal

The client is a small producer of high-quality pet food that sells online. We keep the brand anonymous. The product was excellent, but traffic to the site was limited, and low visibility in search results held back online sales.

The aim was to raise the brand's visibility in Google in a highly competitive category, using SEO and content marketing.

The challenge

Pet food is one of the most competitive segments in ecommerce. Large platforms, the own-label brands of retail chains and online shops that push hard on SEO make it difficult to break into Google's top 10.

For this client, many of the keywords that could have brought in valuable traffic ranked outside the first page of results. Despite a great product, traffic to the site stayed limited.

What we did

We combined technical SEO with content marketing. The work had four parts.

Market and competitor analysis
We identified the key keywords the site should target and studied the strategies of the leaders in the category.
On-site optimisation
We improved the structure of the site, the headings, and the category and product descriptions, so that each page matched what users search for more closely. This is the core of ecommerce SEO.
Content expansion
We built a content strategy with expert articles, guides and an FAQ section. They answered users' questions and increased the authority of the site. Read more about SEO content.
Internal linking and off-site work
We improved the links between pages on the site and began building a valuable profile of backlinks. See how we approach link building.

Results

+130%

more keywords in Google's top 10

+290%

more keywords in Google's top 50

What the results mean

Top 10. Keywords in the top 10 rose by 130%. The site began to appear in results for more competitive queries.

Top 50. Keywords in the top 50 rose by 290%. Significantly more users were reaching the site.

Transactions. The gain in visibility translated into more traffic and more sales, with a higher number of transactions.

In this case study, top 10 and top 50 mean the number of keywords for which the site ranks among the first 10 or the first 50 results in Google.

The takeaway

Visibility in Google is a long-term investment. A well-planned SEO strategy wins customers organically, without dependence on paid ads.

Want similar results in a competitive category?

If bigger players dominate your category, we can show you where your site loses ground and what to fix first. Explore our SEO services, see how we approach ecommerce SEO, or talk to us.