Case study

How a pet store reached 1,287% ROAS with Google Ads

We optimised the Google Ads campaigns of an online pet food and accessories store that wanted to scale results without drastically raising its ad budget. The store reached a ROAS of 1,287%: every €1 spent on ads returned €12.87 in revenue, and conversions rose by 52%.

Google AdsShopping AdsDynamic remarketingNot disclosed

1,287%

ROAS

+52%

conversions

Industry: Pet food and accessories ecommerce
Market: Not disclosed
Channels: Google Ads, Shopping Ads, Dynamic remarketing

The client and the goal

The client is an online store selling pet food and accessories. We keep the name private, and the results below are shown as reported.

The store had stable sales. It needed to scale its results without drastically increasing the advertising budget.

The challenge: a high ROAS in a niche

The pet food market is crowded, and users often compare prices and reviews before they buy.

In a market like this, more spend alone does not guarantee better results. The campaigns had to make better use of the budget the store already had.

What we did: better-organised Google Ads campaigns

We changed what mattered rather than rebuilding everything. Four workstreams carried the work.

Segmentation of product campaigns
We split the products into high-margin and low-margin groups. It is a basic step in Google Shopping management, because the two groups need different bids.
Remarketing optimisation
We improved the remarketing ads shown to users who had previously viewed products, using dynamic remarketing.
Better-matched ad messages
We ran A/B tests on headlines and calls to action.
Dynamic bid adjustment
We optimised CPC based on basket value. It is one of the levers in any Google Ads for ecommerce account.

Results: scaling sales effectively

1,287%

ROAS

+52%

conversions

Lower

CPC

What drove the results

ROAS. A ROAS of 1,287% means every €1 spent on advertising returned €12.87 in revenue. In the original currency, every PLN 1 returned PLN 12.87.

Conversions. Conversions rose by 52%: more effective ads increased the number of transactions.

Costs. CPC was lower and the budget worked more efficiently.

How the pieces fit. Splitting products by margin, bidding by basket value and reaching previous visitors with better messages all aim at one thing: putting budget where each click is worth the most.

Key terms

The terms used in this case study, in plain language.

Term	What it means
ROAS (return on ad spend)	The return for every unit of currency spent on advertising.
CPC (cost per click)	The cost of one click on an ad.
Dynamic remarketing	Ads that reach users who viewed specific products.
CTA (call to action)	The prompt to act in an ad or on a page.
Campaign segmentation	Dividing ads into separate product groups.

The takeaway

You do not need the biggest budget to win. The key is optimisation and effective targeting.

Want similar results for your shop?

If your sales are stable but your ROAS has stopped improving, we can show you where the next gains are. Start with a free audit or talk to us about your goals.