Elektryk24Warszawa: 5 enquiries a day from local Google and Meta Ads

Elektryk24Warszawa.com.pl is an electrical services business in Warsaw, Poland. Its customers are in the city and the nearby districts.

The goal was to build campaigns that would bring in a steady flow of customers, without spikes in spending. We combined Google Ads, Meta Ads and local visibility work.

The business had an irregular inflow of customers. Advertising worked seasonally, and there were no stable enquiries every day.

A local service cannot plan its work around random peaks. It needs a predictable number of enquiries and a predictable cost of winning each customer.

5 customers per day. A steady flow of enquiries thanks to the chosen strategy. The headline of the original case study describes the result as 5 enquiries per day, and the results section as 5 customers per day.

Stable cost of acquiring a customer. The campaign ran without sudden spikes in spending.

Better visibility in Google Maps. More local customers reached the website from Google Maps.

The original case study also reports high lead quality and better visibility in Google. It does not publish a measurement period, an advertising budget or the acquisition cost, so we report only the figures it states.

In this project, steady enquiries came from combining several things: ads for people with an urgent need, a second touchpoint for those who had not decided, a focus on local searches and a stronger presence in Google Maps.

If your business sells a local service, see how we approach marketing for service businesses, or ask for a free Google Ads audit to see where your own campaigns can improve.