What does social media management include?

It includes communication and content strategy, a publishing plan with formats, content creation (copy plus graphics or video), moderation and responses to comments, and analysis of results with optimisation.

Which platforms do you manage?

We manage Facebook, Instagram and LinkedIn. Which one fits you depends on where your audience is and what you want to achieve.

Do you also create the content?

Yes. We produce the copy, the graphics and the video, and we keep them consistent with your brand. See our graphic design and video and animation services for more on the creative side.

Do you moderate comments?

Yes. Moderation and reacting to comments are part of the service, so the conversation around your posts does not go unanswered.

How do you measure results?

We analyse results regularly and optimise based on data, not on feelings. You receive reports that make sense. Which metrics matter most depends on your goals, and we agree them at the start.

Which languages can you create content in?

We work in English and Polish. If you need other languages, ask us first and we will tell you plainly whether we can cover them.

With an audit of your current profiles. We look at what works and what does not, then build a strategy and a content plan. You can book a free consultation to talk it through.

Social media

Social media management agency built around business goals

We run your social media from strategy, data and real business goals, not from a wish to post something pretty. Less chaos, more sense.

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Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What a social media management agency does

A social media management agency plans, creates and runs your brand's presence on social platforms, and checks what it delivers. At Double Digital that means a communication strategy, a publishing plan, content (copy, graphics and video), moderation and analysis, all tied to business goals instead of to nice-looking posts.

We work on Facebook, Instagram and LinkedIn. When your goals call for it, we connect that work with paid campaigns on Meta Ads and LinkedIn Ads.

Why social media needs a plan

Four facts that shape how we approach every account.

Social media influences buying decisions

People often check a brand's profiles before they buy. What they see there affects whether they trust you.

No plan means no consistency and no effect

Posting when there is time to post produces a scattered presence. A plan gives your communication a direction and a rhythm.

Algorithms reward quality, not quantity

More posts do not mean more results. Content that is relevant and well made is what platforms and audiences respond to.

Social media is part of the sales funnel

It is no longer just a place to be present. It works alongside your ads, your website and your sales process.

What social media management includes

We cover the full cycle, from the idea to the report.

Communication and content strategy
A publishing plan with formats
Content creation: copy plus graphics or video
Moderation and responses to comments
Analysis of results and optimisation

How we run your social media

A four-step loop that repeats and improves.

Audit of your current profiles
We check what works and what is a waste of time.
Strategy and content plan
We set the communication, the formats and the publishing rhythm.
Content production
We create copy, graphics and video that stay consistent with your brand.
Analysis and optimisation
We react to data, not to gut feeling.

Choose your platform

Each platform has its own audience and rules. We run them in different ways.

Facebook

Campaigns and content that stand out among a million posts and, above all, sell. From strategy through creative to optimisation of results.

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Instagram

Strategy, content and ad campaigns that stand out in the feed and in Stories. From analysis and creative to optimisation, aimed at turning followers into customers.

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A professional image and a communication strategy that attracts the right audience. Every post, comment and interaction is part of a plan, from reach to winning clients.

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Social media as part of your sales funnel

Organic content builds recognition and trust. Paid campaigns give it reach and push it towards a result. We plan both together, so your posts and your ads tell one consistent story. Paid work on Facebook and Instagram runs through Meta Ads management, and LinkedIn campaigns through LinkedIn Ads.

Content needs visuals. Our graphic design and video and animation services support the creative, and a brand key visual keeps every format consistent.

Why Double Digital

Experienced team

A team of experts with at least five years of experience in digital marketing.

Data-driven approach

Decisions based on analysis, not intuition.

Transparency

Reports that make sense and results that give you an advantage.

Flexibility

We adjust the work to your goals, not the other way round.

Proven solutions only

Strategies that work in practice.

Social media with a performance mindset

Double Digital is a Google Premier Partner 2026 (top 3% of Google Ads agencies in Poland) with a 5.0 rating on Clutch. We bring the same focus on measurable results to organic social that we bring to paid media.

Trusted by leading brands