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Case study
Luxury yacht maker: 20 orders at a 5-day US trade show
Can you sell 20 yachts in 5 days? We tested it. A digital campaign built around a US trade show brought a luxury yacht manufacturer 20 orders from premium customers during the event.
Google AdsSocial mediaRemarketingLanding page optimisationUSA (trade show)
20
yacht orders concluded during the event
5 days
event duration
+€5m
sales value
- Industry
- Luxury yachts, premium segment
- Market
- USA (trade show)
- Channels
- Google Ads, Social media, Remarketing, Landing page optimisation
- Period
- 5-day event
The client and the goal
The client is a manufacturer of luxury yachts. We keep the brand anonymous. It was present at a prestigious trade show in the USA and wanted to turn that presence into sales.
The goal was specific: generate high-quality leads and convert them into real orders during a 5-day event.
The challenge
How do you turn presence at a prestigious US trade show into actual orders? The premium segment is competitive, and buying a yacht is a long process.
The campaign had to reach people who were likely to buy, prepare them before the event and bring them to the stand.
What we did
We combined online campaigns with the offline event. Four elements carried the work, in the spirit of premium product marketing for a long buying cycle.
Hyper-targeting
We aimed the advertising campaign at a carefully selected audience with a high likelihood of buying.
Lead nurturing before the event
We built interest and educated prospects about their buying options ahead of the trade show.
Personalised remarketing
We used remarketing to remind people about the offer and encourage them to visit the stand at the fair.
Landing page for premium customers
We optimised the landing page for premium buyers, with the emphasis on exclusivity and prestige.
Results: 20 yacht orders in 5 days
20
yacht orders, real transactions concluded during the event
5 days
event duration
+€5m
sales value
What the campaign delivered
Orders. 20 yacht orders were concluded during the event.
Lead quality. The campaign brought high-quality leads: contact with people who were ready to buy. The page does not give a number of leads.
Online and offline working together. The advertising supported sales at the trade show.
Sales value. The results also list a sales value of +€5 million. No period is given for this figure.
The takeaway
Yacht sales start online. The right strategy generates leads that turn into transactions.
Selling a high-value product at an event?
If you have a trade show, a launch or another event that has to turn into revenue, plan the digital side first. Start with a free audit or contact us, and we will map how performance marketing can feed your next event.
Turn your next event into orders
Tell us about your event and your buyers. We will show you how we would bring the right people to the stand.
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