Case study

Toy vending: ROAS above 1000% by cutting wasted ad spend

A client in the toy vending machine industry came to us with ROAS 300%. We removed what did not work in Google Ads and put the budget behind what did. ROAS rose above 1000%, sales value grew 229% and cost per conversion fell 64%.

Google AdsSearch adsProduct adsPoland

ROAS 1000%+

up from ROAS 300% at the start

+229%

sales value

-64%

cost per conversion

Industry: Vending (toy vending machines)
Market: Poland
Channels: Google Ads, Search ads, Product ads

The client and the goal

The client works in the toy vending machine industry. We keep the brand anonymous.

The goal was to increase sales while lowering the cost of each conversion. In short: more sales, and a cheaper way to get them.

The challenge

This is a demanding category. Purchases are impulsive, customers are sensitive to price and there is plenty of choice.

The client came to us with ROAS 300%. The ads were effective, but it was hard to talk about real scaling.

What we did: eliminate waste, target precisely

Our approach started with what to switch off, not what to add. It rests on three moves in Google Ads.

Cutting empty clicks
We switched off ineffective keywords that generated traffic without conversions. It is a core part of Google Search Ads management.
Segmenting product ads
Different sets of products need different messages. We tested combinations of ads for different audience groups, and optimised the bids.
Scaling on data
We increased the budget gradually and directed it to where results were best, instead of raising it blindly.

Results: ROAS above 1000% and sales value up 229%

ROAS 1000%+

every €1 spent on ads brought in more than €10 in revenue

+229%

growth in sales value

-64%

cost per conversion

What drove the results

The strategy did more than lift sales. It also lowered campaign costs.

ROAS. Above 1000%, against 300% when the client came to us. Every €1 spent on ads brought in more than €10 in revenue.

Sales value. Up 229%. More precise ads attracted more decisive buyers.

Cost per conversion. Down 64%. More effective budget management made the ads work more efficiently.

The takeaway

Vending sales can scale, if you know how to reach the right customers.

Is your budget working as hard as it should?

If your Google Ads return looks fine but you cannot scale it, the next step is usually to find the spend that does nothing. Start with a free audit, look at our approach to Google Ads for ecommerce, or talk to us.