Local Google Ads: 1,100+ calls and 2,400+ routes to one location

The client is an automotive business with a physical location. We keep the brand anonymous. Not every company works online. Many businesses need traffic at their own premises, and this was one of them.

The client wanted more phone calls and more real visits to its location, through a Google Ads campaign.

How do you direct customers to a physical location, and not just to a website? For a local business, a click is only useful if it leads to a call or a visit.

That set the shape of the campaign. Every part of it had to push people towards a phone call or a trip to the location.

Both headline figures count actions that lead offline, not visits to a website: phone calls placed from the ads, and routes requested to the location.

Phone calls. More than 1,100 customers called directly from the ads.

Routes. More than 2,400 routes were requested to the location. This points to more people visiting in person.

Budget. Budget went to actions of real value, with click costs optimised.

Google Maps ads are ads in Google Maps that direct customers to physical locations.

Hyper-local targeting means aiming ads precisely at users in a specific area.

Call now button is a button that lets a user phone the business straight from an ad.

Local conversion is an action by a user that leads to a visit at the location.

A/B tests compare different versions of an ad to find the most effective one.

If your business depends on calls and visits, we can show you where your local campaigns can improve. Start with a free audit, explore our Google Ads services, or talk to us.