Case study

ROAS 3100% on a budget of about €6,900 with Performance Max

The client had a limited ad budget and a big revenue target. An ecommerce campaign optimised for Performance Max reached ROAS 3100% and +280% conversions, with about €230,000 (PLN 1 million) in sales on a budget of about €6,900 (PLN 30,000).

Google AdsPerformance MaxDynamic remarketingMeta AdsPoland

ROAS 3100%

every €1 spent on ads brought in €31 in revenue

+280%

conversion growth

about €230,000

sales (PLN 1 million)

about €6,900

ad budget (PLN 30,000)

Industry: Stonemasonry, ecommerce
Market: Poland
Channels: Google Ads, Performance Max, Dynamic remarketing, Meta Ads

The client and the goal

The client runs an ecommerce business in the stonemasonry industry. We keep the brand anonymous, and the figures were reported in PLN, so we show both currencies.

The brief was ambitious. The client had a limited advertising budget, but the goal was to generate about €230,000 (PLN 1 million) in revenue in a short time. That called for a strategy that maximised the return on every unit spent.

The challenge: an extremely high ROAS in ecommerce

ROAS (return on ad spend) is revenue divided by ad spend. With a limited budget and a target of about €230,000 (PLN 1 million) in revenue, the client needed a strategy that would maximise the return on investment.

What we did

Four moves, mostly in Performance Max and product campaigns, with a message test on Meta.

Segmentation of product campaigns
We split the product campaigns and put the emphasis on the most profitable categories.
Dynamic remarketing
We used dynamic remarketing to reach users who had previously shown interest in the products.
Performance Max optimisation
We managed the budget and bids within Performance Max.
Message tests in Meta Ads
We tested which headlines and calls to action produced the highest sales in Meta Ads.

Results

ROAS 3100%

every €1 spent on ads brought in €31 in revenue

about €230,000

sales (PLN 1 million) on a budget of about €6,900 (PLN 30,000)

+280%

growth in conversions

What the numbers say

ROAS 3100%. Every €1 spent on advertising brought in €31 in revenue.

Sales. The campaign delivered about €230,000 (PLN 1 million) in sales on a budget of about €6,900 (PLN 30,000).

Conversions. Conversions grew by 280%.

No period or baseline is given for these figures.

The takeaway

A ROAS of 3100% is proof that a good advertising strategy can bring a multiple return on investment.

Small budget, big target?

If your budget is limited and your target is not, start by finding where the return is strongest. Begin with a free audit, see how we run Google Ads for ecommerce, or contact us.