A multichannel marketing agency that builds one funnel, not five silos

What a multichannel marketing agency does

Single channel, multichannel and omnichannel

The three terms are often used interchangeably, but they describe different scopes of work.

Each channel has a job in the funnel

We assign a role to every channel before launch. Each has its own service page with the detail.

One message, creative made for each channel

Cross-channel attribution instead of guesswork

How we work with you

1. 01

   Channel audit and goals

   We audit all your channels, data, past activity and competitors, then agree measurable sales goals such as ROAS and CPA that set the direction for the whole campaign.

2. 02

   Funnel strategy

   We choose the channels and arrange them into one funnel: a reach layer at the top, remarketing in the middle and purchase intent at the bottom. Each channel gets a role that translates into sales.

3. 03

   Cross-channel launch

   We launch campaigns with a consistent message and set up analytics in parallel. Channels go live in stages, in an agreed order, rather than everything on day one.

4. 04

   Attribution and reporting

   Attribution shows which channel closes conversions, so we move budget to where ROAS is higher. You get one transparent report instead of five, with a stable project owner.

Scale and results from our campaigns

When a multichannel agency makes sense

It pays off when a single channel stops being enough or starts costing too much relative to the result. For example, an impulse-purchase retailer (toy vending machines) went from 300% ROAS to over 1,000% as the mix widened and spend was optimised, with sales up 229% and cost per conversion down 64%.

• One channel, such as Google Ads, is getting pricier while sales volume stands still.
• You want to reach customers at several funnel stages, not only at the bottom.
• Your budget supports two or more channels at the same time.
• You run several channels but have no shared attribution.
• You are entering a new market and want to diversify traffic sources.
• You want to check which channels really close sales.
• You need a consistent brand message across paid channels and SEO.

Mistakes that sink multichannel campaigns

Most disappointments come from how the work is planned, not from the channels themselves.

• Channel silos. Separate specialists with no shared strategy produce conflicting decisions and duplicated remarketing.
• No cross-channel attribution. Every channel takes credit for the same sale, and budget decisions are made by feel.
• Splitting budget equally. Money should flow to where ROAS is highest and move on the evidence of tests.
• Spreading too little budget over too many channels. Starting with two or three well-chosen channels is usually better than launching all at once.

How multichannel work is priced

The cost has two parts: media budgets split across channels, and the agency fee. The fee rises with the number of channels, the complexity of attribution, the number of markets and how competitive your sector is. Mixed models are common: a retainer plus a component tied to shared funnel results.