How does working with a content marketing agency begin?

We start with a content audit and competitor analysis in tools such as Ahrefs, Senuto and Search Console to see which content brings traffic and which should be removed. From that we build a content strategy and a plan with a funnel map, and you get clear priorities before the first article is written. The first step is a free, no-obligation quote.

Do you require long contracts?

We do not require multi-year contracts. We work monthly or by project and match the commitment to the scope. SEO content needs several months for phrases to reach the top 10, while single formats such as an ebook or a series of articles are done as projects.

When will I see the first results?

Content is an investment that works for years, and first gains in visibility usually appear three to six months after publication. For an online pharmacy this meant +110% keywords in the top 10 and +230% in the top 50. Well-optimised content strengthens over time.

How do you report on content?

Monthly, in GA4 and Google Search Console, with hard KPIs: keywords in the top 10 and top 50, organic traffic, number of leads and conversion. Each piece is tied to a funnel stage, so you see how an article translates into sales.

Will content work in my sector?

We create content for ecommerce, service firms, B2B and premium brands, from product descriptions and expert articles to video and ebooks. Our results include a regulated sector, an online pharmacy, and a small niche manufacturer.

Who will create my content?

A stable team of strategists, copywriters and SEO specialists with a dedicated project owner, not a rotating account manager or juniors learning on your budget. Content is based on keyword research and knowledge of your audience, and you can speak directly to the people who write and optimise it.

What do you need to get started?

Access to Google Analytics (GA4), Google Search Console and your website CMS, plus knowledge of your products, audience and sales goals. If a tool is missing, we set it up from scratch, including conversion tracking that links content to real sales.

Do you work with companies outside Poland, and who owns the content?

Yes. We work fully remotely and create content for foreign markets including the EU, DACH and the UK. All content, analytics accounts and assets stay your property, and when we finish we hand over documentation, the content plan and access so you can carry on alone or with another team.

Content marketing

A content marketing agency that measures sales, not reach

A content marketing agency should plan, produce and distribute content that earns organic traffic and sales, not likes. At Double Digital every article, product description and video is tied to a keyword, a funnel stage and a measurable outcome, and reported in GA4 and Search Console.

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Google Premier Partner 2026
Top 3% of Google Ads agencies in Poland
Microsoft Advertising Partner
Campaigns in 25 export markets

What a content marketing agency does

Content marketing is the planned creation and distribution of content, such as articles, product descriptions, videos and ebooks, that attracts attention, builds trust and leads people through the stages of a purchase. We treat it as a traffic and lead channel in its own right, judged by the same indicators as paid campaigns, not as an add-on to advertising.

That is what separates an agency from a copywriting bureau. A well-written text without keyword research, SEO strategy and distribution rarely generates traffic. It also differs from native advertising and sponsored posts: content works in search for a long time, while an ad disappears when the budget stops.

One team covers strategy, production, SEO, distribution and analytics, so a blog article supports rankings, a product description supports a sales campaign, and analytics decides which topics to develop next.

Content for your business model

Online stores that sell with content

Blog, product descriptions and category copy built for traffic and transactions, not reach. For a small niche manufacturer we reached +130% keywords in the top 10 and +290% in the top 50. See how this fits with ecommerce marketing.

B2B firms building leads

Businesses with a long decision process need content that leads the buyer through the funnel to a sales enquiry. We tie each piece to a funnel stage and KPI. See our approach to B2B marketing.

Premium brands building authority

Service firms and premium brands that want an expert image turned into visibility and sales contact. For an online pharmacy, content delivered +110% keywords in the top 10 and +230% in the top 50.

Formats and the job each one does

Formats differ in purpose and in the funnel stage where they work best. We choose the mix for your goal, not from a template.

Format	Where it works	What it is for
Expert articles and blog posts	Top of the funnel	Answer search questions and build visibility on long-tail phrases.
Product and category copy	Bottom of the funnel	Combine keywords with real benefits, supporting category SEO and the buying decision.
Video and webinars	Middle of the funnel	Build engagement and trust, especially in B2B sales with a longer cycle.
Ebooks, guides and reports	Middle and bottom	Generate leads by exchanging expertise for contact details.
Email sequences and newsletters	Across the funnel	Warm up leads from sign-up to purchase, with automation based on behaviour.
Infographics and podcasts	Distribution	Extend reach and build expert image where text alone travels less far.

What we deliver

Formats and channels are chosen after analysing keywords and sales goals. Each area has a service page with the detail.

Content strategy

Personas, a funnel map (top, middle, bottom) and a content plan for three to six months, with priorities fitted to budget.

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SEO copywriting and expert articles

Texts written for real purchase queries, with headings, meta data and internal linking, plus guides that build expert image and can be cited by readers and AI models.

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Content audit

A review of existing content, competitor and topic-gap analysis, and updates to old posts for keywords and AI Overviews, to win back traffic from what you have published.

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Product and category content

Product descriptions and category text that rank the page and sell, consistent with your feed and shop structure.

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Distribution and social media

Finished content pushed to the channels of your audience, with one asset repurposed into many formats.

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Video and visual content

Video, infographics and graphics that support the message, tested for results rather than looks.

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Content analytics and reporting

Every publication linked to traffic and conversion in GA4 and Search Console, with a monthly report.

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Content as a service

We act as an outside content team with a steady publishing schedule, so your in-house team is not overloaded.

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Content in the age of AI search

AI Overviews and search engines built on language models increasingly answer users directly, before they click. A position in classic results is no longer enough: what matters is whether a model picks your content as a source for its answer.

Articles written for AI search need a clear heading structure, concrete answers to questions and named entities a model can extract and quote. Content written only to rank keywords, without that structure, loses visibility in generated answers. We design content to work in both worlds. Our wider AI search optimisation service covers the rest.

How we work with you

Content and keyword audit
We analyse what you already have: existing content, organic traffic and competitor phrases, using tools such as Ahrefs and Senuto, GA4 and Search Console. We see which texts work, which to remove and where there is a gap to take in Google.
Content strategy
We build a content plan around real phrases and funnel stages, choosing formats, topics and schedule. Each piece has a business goal and a KPI, so budget goes where it drives sales.
Production and SEO optimisation
We create expert articles, product descriptions, video and ebooks and optimise them for phrases and on-page SEO.
Distribution and measurement
We distribute finished content in your audience's channels and measure effects in GA4, Tag Manager and Looker Studio. The report sets organic traffic and conversions against real sales.

What content has delivered for clients

+110%

keywords in the top 10 for an online pharmacy, a regulated sector

+230%

keywords in the top 50 for the same pharmacy

+130%

keywords in the top 10 for a small manufacturer in a niche

+290%

keywords in the top 50 for the same manufacturer

How long content takes

Content for SEO is a long-term investment. First visibility gains usually appear after three to six months, and the full effect builds over quarters. Paid distribution of articles can bring traffic within days, which is the quickest way to test whether a topic interests your audience. We never promise a top-10 position in a week. Instead we agree milestones: when the strategy is ready, when publishing starts and when the first data arrives to optimise from.

How content work is priced

Price depends on publishing frequency, content formats, how far we distribute and how competitive your sector is. We prepare an exact quote after a short call.

Model	Best for	How it works
Monthly retainer	Steady production and distribution	An agreed number of publications each month, such as articles, product descriptions, video and infographics, with SEO optimisation and a KPI report, at a predictable cost.
Content package	A defined batch of material	For example a series of expert articles, a full set of product descriptions or an ebook, priced by number and format so you know the total before we start.
Per project	One-off work	A content audit, a content strategy or a three to six month content plan, priced for a defined scope.

Five mistakes when choosing a content marketing agency

These are the problems we most often meet when companies arrive after working with a previous agency.

Content without strategy or SEO. Texts written by feel do not answer real queries in Google. Content should start from keywords, audience intent and a business goal.
Publishing without measuring traffic and conversion. More articles only because you have to be active is a cost if nobody checks whether they bring traffic, leads and sales.
Volume over quality and credibility. Mass production of shallow texts builds neither rankings nor authority. One solid expert article beats ten fillers.
No distribution. Content that sits on the blog waiting to be found wastes most of its potential.
Content detached from the sales funnel. Traffic alone does not sell. Different pieces build awareness, remove doubts and close the sale.