How Google and Meta Ads delivered 1,074% ROAS for a fashion store

The client is an online fashion store. We keep the brand anonymous, and the sales figure in this case study was reported in PLN, so we show both currencies.

The store had stable sales, but its ROAS was below expectations. The goal was to increase sales and improve campaign efficiency, so that every unit of currency spent on ads brought back the highest possible return.

Fashion ecommerce is a market with huge competition. Shoppers often compare prices and look for deals.

On top of that, the store's margin did not allow aggressive budget scaling. When margin is limited, each extra unit of ad spend has to earn more than it costs, so ROAS, not traffic volume, was the number that mattered. Growth had to come from better targeting and better use of the budget, not from simply spending more.

ROAS. A ROAS of 1,074% means every €1 spent on advertising returned €10.74 in revenue. In the original currency, every PLN 1 returned PLN 10.74.

Sales. The sales of about €34,000 (PLN 150,000) came from budget optimisation and precise targeting.

One idea behind all four steps. Spend where the return is highest. Segmentation and Google Shopping put budget behind the products and searches that convert best, while retargeting and the Meta Ads tests worked on people who had already shown interest.

If your margin limits how fast you can scale, we can show you where the budget is leaking. Start with a free audit or talk to us about your goals.