Case study

How SEO lifted a B2B equipment seller's top-10 keywords by 81%

We ran SEO for a business selling professional disinfection and cleaning equipment to other businesses. In a few months, its keywords in Google's top 10 rose by 81% and its keywords in the top 50 rose by 123%, with more leads from potential customers.

SEOContent optimisationInternal linkingPoland

+81%

keywords in Google's top 10, in a few months

+123%

keywords in Google's top 50, in a few months

Industry: Disinfection and cleaning equipment, B2B
Market: Poland
Channels: SEO, Content optimisation, Internal linking
Period: A few months

The client and the goal

The client sells professional disinfection and cleaning equipment. We keep the brand anonymous. This is not an ecommerce business with a large number of transactions every day. It is B2B selling, with a long decision process and strong competition.

The client wanted a stronger presence in Google, so that people searching for professional equipment would land on its site. We approached it as a B2B SEO project.

The challenge

The aim was to dominate a niche market in organic search results. Three problems stood in the way: content that was not well optimised, a weak keyword structure and unused potential in internal linking.

In a market where buyers take time to decide, being found at the moment they search matters. The client needed its site to be the one buyers find.

What we did

We combined technical SEO with content that generates traffic. The work had three parts.

Market and competitor analysis
We determined which keywords were the most valuable and what the competition looked like in the search results.
Content optimisation
We expanded and improved product descriptions and blog articles, so that they met Google's standards and answered users' search intent. See our approach to SEO content.
Internal linking strategy
Better navigation and stronger links between pages helped build the authority of the domain. This sits within technical SEO.

Results

+81%

more keywords in Google's top 10, in a few months

+123%

more keywords in Google's top 50, in a few months

What the results mean

Within a few months, the client began to dominate organic search results in its niche.

Top 10. Keywords in the top 10 rose by 81%. More users reached the site straight from Google.

Top 50. Keywords in the top 50 rose by 123%. A well-optimised body of content gave the client a stronger position in its niche.

Leads. The number of leads increased, which means more enquiries from potential customers.

Terms used in this case study

Top 10 and top 50 are the numbers of keywords for which the site appears among the first 10 or the first 50 results in Google.

Internal linking connects pages within one site. It helps users and search engines understand its structure.

Competitor analysis means checking which keywords other players in the market rank for, and how.

The takeaway

SEO is not a one-off project but a long-term investment. When it works, it generates leads without additional advertising costs.

Selling to businesses?

If your buyers research for a long time before they contact you, search visibility decides whether they find you. We can show you where your site stands. Explore our SEO services, start with an SEO audit, or talk to us.