Disinfection and cleaning equipment, B2BHow SEO lifted a B2B equipment seller's top-10 keywords by 81%
SEOContent optimisationInternal linking
International SEO agency: win customers in new markets
We build your visibility in the search results of other countries. We combine market analysis, local keyword research, technical SEO and content written for the language and search habits of each market.
An international SEO agency for companies entering new markets
International SEO builds your visibility in the search results of other countries and languages. It covers market choice, local keyword research, domain structure and hreflang, content localised to how people in that country search, and local authority. It is for any company expanding abroad, whichever European country it starts from.
Every market needs its own strategy, technology, content, authority and conversion model. Success in one country does not guarantee the next. One team covers SEO, content, UX, analytics and performance, and we plan organic and paid work together. In Clutch's 2026 awards in Poland we were named a Top International SEO Company. See our wider SEO services.
Trusted by leading brands
Digital agency growth backed by real results.
Top 3%
of Google Ads agencies in Poland
25
export markets served
5.0
rating on Clutch
Disinfection and cleaning equipment, B2B
HR and recruitment servicesHow SEO lifted an HR firm's top-10 keywords by 215% in 12 months
SEOContent marketing
Experience across markets
25
export markets where our campaigns run
+130%
keywords in the Google top 10 for Addvena, a small manufacturer competing against far larger budgets, with +290% in the top 50 and more transactions
+110%
keywords in the top 10 for an online pharmacy in a regulated sector, with +230% in the top 50 and no paid ads
75+
studies and sources in our own meta-analysis of AI search
How we run international SEO
- 1
Market: analysis and entry strategy
We assess the potential of countries and language versions, local demand and seasonality, competition in each country's results, local keywords and intent, and the fit of your offer, prices and sales model. Then we choose the markets and the order of entry.
- 2
Foundation: technology and localisation
We choose a country domain, subdomain or directory, set up hreflang, indexation and canonicals, and localise content instead of translating word for word. We build local services, categories and landing pages, and adapt currency, data and calls to action.
- 3
Expansion: authority and scaling
We run local link building, publish content that matches local demand, monitor visibility per country, and analyse traffic, conversion and revenue from each market. We also work on local purchase paths and visibility in Google and AI answers.
What decides results before you enter a market
- Market potential and demand. Size of demand, seasonality, prices, local naming and sales value.
- Local competition and entry threshold. Structure of the leaders' sites, content, link profiles, recognition, prices and UX.
- Domain architecture. How authority is split, how it scales and how language versions are managed.
- Hreflang, indexation and technology. Canonicals, XML sitemaps, redirects and URL structure.
- Content localisation. Local research, service pages, guides and the way benefits and calls to action are phrased.
- Local authority. Media, industry portals, directories and partnerships.
- Offer, UX and speed of implementation. Prices, currencies, payments, delivery, forms, mobile and the conversion path.
Markets we work in
The entry threshold is our guide to competition and the cost of visibility, not a forecast.
| Market | Search engines | Entry threshold | What decides success |
|---|---|---|---|
| Germany | High | Deep content, strong sector domains and demanding technical terminology | |
| Austria | Medium | A dedicated Austrian version, not an add-on to the German one | |
| United Kingdom | High | Recognised brands and comparison sites in the top 10, British spelling and pounds | |
| Ireland | Low to medium | Fewer competitors, but the UK version can dominate the results | |
| Czechia | Google and Seznam | Medium | A second search engine to serve and Czech copy written from scratch |
| Slovakia | Low to medium | A separate Slovak version, because Czech is not enough despite the similar language | |
| Sweden | Medium | Many people speak English, but purchase decisions are made in Swedish | |
| Norway | Medium | A non-EU country, where customs and tax change the buying path | |
| Romania | Low | Cheaper content and links, but a high mobile share and cash on delivery | |
| Portugal | Low to medium | European Portuguese differs from Brazilian, so one version cannot serve both | |
| Australia | Medium to high | Logistics and time zone, with content that is Australian rather than British |
Market notes
01
Germany and Austria
Germany is a common first target and an easy place to burn budget. Treating Austria as an add-on to the German version is a costly mistake, because it has different suppliers, delivery terms and prices.
02
UK, Ireland and Australia
A shared language is not a shared market. Spelling, currency, price format, phrasing and competitors differ. In Ireland, make sure Google does not show the UK version.
03
Czechia and Slovakia
Seznam runs alongside Google in Czechia and cannot be skipped. Slovakia needs its own version.
04
Sweden and Norway
High basket values and high expectations. Without local payments, a sale can stall despite good visibility. In Norway, customers want to know the total cost, including customs and tax.
05
Romania and Portugal
A lower entry threshold, good for a pilot. Romania needs mobile-first pages and cash on delivery. Portugal needs a version for the European market.
06
Beyond Google
Seznam in Czechia, Yandex in Russian-language markets, Naver in South Korea and Baidu in China. Baidu needs local hosting and formalities and is a separate project.
Which market should you enter first?
| Criterion | What you check | Green light | Red flag |
|---|---|---|---|
| Demand in the local language | Whether people search for your offer under its local name | Queries with buying intent | Demand counted on translated phrases |
| Competition | Who is in the top 10 and how developed their sites are | Companies of comparable size | Marketplaces and national brands fill the top 10 |
| Local links | Whether media and portals publish in that language | Portals, directories and organisations you can approach | Only networks that publish for every market |
| Language barrier | How much content must be written and who will check it | A native speaker who knows your sector | Machine translation with no editing |
| Operational readiness | Whether you can handle an order, a question and a return from that country | Delivery, payments and support ready before launch | A plan to start when customers appear |
| Legal and tax fit | Whether the market is in the EU | Known VAT and consumer rules | A non-EU market with no customs and tax handling |
| Customer value | Whether margin covers foreign-language service and returns | Order value higher than at home | Return costs eat the margin |
Choosing the order of entry
Two things rule a market out: no operational readiness and a negative margin after service costs. If either shows red, drop the market. The largest market rarely belongs first. Start with a market of lower entry threshold, such as those marked low or low to medium above, and treat Germany or the UK as a second step once your service process works.
Run a pilot in one market, review it after a few months, and only then add the next country. This is safer than launching four versions at once.
What to prepare before launch
01
Operations
Delivery and returns for the specific country, with cost and time. Local payment methods, support in the market's language, local terms and return policy, and prices in local currency with tax.
02
When not to start
Nobody can answer a customer within a day. Return costs exceed margin. Your offer has no edge beyond price and delivery is slower. Your home-market site does not sell. You chose the market without checking demand.
03
Local presence
A company seat in the country is not required for visibility, but it builds trust. You do need a local person to check content and contacts for publication.
04
Law and tax
Outside the scope of SEO, but settle it before launch. For EU sellers this includes VAT One Stop Shop rules for B2C sales, GDPR consent and cookie notices in the local language, and consumer law on withdrawal, guarantees and complaints. The UK and Australia have their own rules.
Measurement, cost and credentials
We measure every country separately: visibility, clicks, non-brand traffic, landing pages, leads, revenue and conversion. A new market develops more slowly in SEO than in paid campaigns, so we plan both together. See Google Ads for the paid side.
Cost depends on the number of markets, the price of local publications and the scope of localisation. Local publications in Romania and Portugal cost several times less than in Germany or the UK. See SEO pricing. For a store, add ecommerce SEO. For lead generation, add B2B SEO.
Double Digital is a Google Premier Partner 2026 (top 3% of Google Ads agencies in Poland), a Microsoft Advertising Partner and an OpenAI Select Partner. Our Clutch rating is 5.0 and our Google rating is 4.8.
Free review
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What makes Double Digital different
Zero guesswork.
At Double Digital, there is no room for random decisions. Our team combines expertise, technology and strategy that deliver real business results.
Always available.
A broad expert network and a unique blend of knowledge and dedication on every project. This gives our clients confidence and satisfaction.
We work globally, online and always available.
Our team works fully remote, giving us access to the best specialists without geographic limits. We are flexible, dynamic and ready to act.
Experts who understand your goals.
Strategy, optimization and performance are our everyday work. Tell us what you want to achieve, and we will find the best solution.
Our strength lies in experience, technology and strategy
We operate at the highest level because results matter to us. Every project gets an individual approach, a strategy tailored to your business and real outcomes. Our approach is built on six pillars.
1
Experience – campaigns in 25 export markets, 10+ years of team experience and hundreds of proven strategies.
2
Speed of action – marketing counts every second, and we respond immediately.
3
Proactivity – we don't wait for problems; we solve them before they occur.
4
Modern technology – we use AI, automation and data to scale results.
5
Communication – no unnecessary formalities, just fast and concrete work.
6
Highest quality – we deliver above standard, because that's how we operate.
Why Double Digital
25
markets served
10+
years of team experience
Google Premier Partner 2026
We are in the top 3% of Google Ads agencies in Poland.
One team for media, data and creative
Campaigns, tracking, analytics and creative direction sit with the same people, so decisions are based on one set of numbers.
Async-first workflow
We work clearly in writing. You do not need weekly calls to understand what is happening in your account.
Performance, not vanity metrics
We focus on revenue, profitability, CPA, ROAS, conversion quality and long-term structure.
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"Traffic is a vanity metric.Revenue is the only metric that matters.
Damian Szeffer
Digital Marketing Specialist
Questions & Answers
Frequently asked questions.
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Tell us where you sell today and where you want to grow. We start with market analysis and tell you which country to enter first.
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